Google To Stop Using Apple Tool To Avoid Tracking Warning

With a change in process, Apple will require the apps to show users a one-time pop-up message obtaining consent to access their Identifier for Advertisers (IDFA) which might discourage users to opt-in and reduce ad sales.

Others/World   |   29 Jan 2021 8:59 AM GMT
Writer : Palak Agrawal | Editor : Navya Singh | Creatives : Rajath
Google To Stop Using Apple Tool To Avoid Tracking Warning

Image Credits: Wikimedia

Tech giant Google announced changes in application privacy details for its iPhone users. It stated that apps such as Maps and YouTube will put a brake on using a tool from Apple Inc that lets them personalise advertisements and restrict the visibility, hence, avoiding a new Apple warning that informs users about their browsing being tracked.

The announcement was made on Wednesday, January 27, in a blog post. The decision has come shortly before Apple is expected to put in place new app tracking transparency rules.

According to a report by the Economic Times, Apple has been assigning a random device identifier to a user's device called the IDFA (Identifier for Advertisers) which the advertisers can use to track data and identify potential customers without revealing personal information. With a change in process, Apple will require the apps to show users a one-time pop-up message obtaining consent to access their IDFA.

The users of Google's apps are typically logged in and since it has a tracking alternative to IDFA, it said that its core ad business would likely not be affected by Apple's changes.

However, it pointed out that the publishers and advertisers that function on its mobile ad software would experience weaker results without IDFA access. The brand said that although it was developing an alternative for its clients, the solutions are not immediately available.

It further clarified that the clients can use its software with the 'pop-up policy' in place and was not making any recommendations on what they should do.

Apple stated that the applications not using the unique identifier are still required to seek permission from the users if they show and measure ads on the basis of data acquired from other companies.

To comply, Google said its iPhone apps will stop using data from so-called third parties to personalize ads.

Also Read: Navigation Made Easier! Google Maps Now Available In 10 Languages For Indian Users

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Contributors

Palak Agrawal

Palak Agrawal

Digital Editor

Palak a journalism graduate believes in simplifying the complicated and writing about the extraordinary lives of ordinary people. She calls herself a " hodophile" or in layman words- a person who loves to travel.

Navya Singh

Navya Singh

Senior Video Journalist

Navya writes and speaks about matters that often do not come out or doesn’t see daylight. Defense and economy of the country is of special interest to her and a lot of her content revolves around that.

Rajath

Rajath

Creative Producer

A free spirit who find meaning in life with the virtue of creativity and doing job par its excellence, animal lover and traveller by heart.

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