Videos

Amitabh Bachchan unveiled Aditya Birla Group’s new tagline - “A Force For Good”

For the first time ever! on Kaun Banega Crorepati, Amitabh Bachchan unveiled Aditya Birla Group’s new tagline, “A Force For Good,” marking a significant milestone in the Group’s journey. By choosing one of India’s most beloved shows as the platform to reach out to India at large, Aditya Birla Group...