By turning a personal parenting concern into a business focused on bamboo-based baby care, Tsering Abraham is working to give Nepali parents more thoughtful choices for their children while bringing sustainability into an everyday product.
From a Personal Concern to a Business Idea
For Tsering Abraham, the journey behind Doodles Baby began with a concern familiar to many parents: finding baby products that are gentle enough for a child’s sensitive skin while also being mindful of the materials used.
According to Doodles Baby’s own account, the founders’ children experienced diaper-related rashes, leading them to spend months researching and trying diapers from different parts of the world. Their search eventually led them to bamboo diapers, which they found worked for their children. That experience became the foundation for Doodles Baby.
Abraham’s work through Doodles has since focused on turning that personal experience into products designed around babies’ comfort, skin sensitivity and what the company describes as more environmentally conscious materials.
Building Doodles Around Bamboo-Based Baby Care
Doodles Baby’s flagship product is its bamboo diaper, which the company describes as a plant-based alternative to conventional disposable diapers.
According to the brand, the diaper’s top and bottom layers are made from bamboo, while the product is designed to be soft, breathable and absorbent. It also features a wetness indicator.
The company says its diapers are free from latex, perfumes, alcohol, chlorine, phthalates, antioxidants and plastic on the skin. Doodles also markets the diapers as “chemical-free” and says they contain no more than 350+ harmful chemicals. These claims are based on the company’s own product information and should be attributed to the brand rather than presented as independently established findings.
Making Baby Care More Accessible in Nepal
For Abraham, the work goes beyond creating another diaper brand.
Doodles says its broader mission is to make eco-conscious parenting easy and accessible in Nepal. The company has expanded its range to include bamboo wet wipes, body wash and moisturiser, babywear and other baby-care products.
The brand also says its diapers are OEKO-TEX certified. However, publicly available sources reviewed for this story did not provide the specific certification documentation, so the claim is best attributed to Doodles.
Through this growing product range, Abraham and the Doodles team are attempting to make choices around baby health and sustainability part of everyday parenting rather than something accessible only through imported products.
From Founder to Entrepreneurial Advocate
Abraham’s role is particularly significant because Doodles grew from a problem experienced within the founders’ own family into a business attempting to address a wider need.
Rather than stopping at finding a product that worked for their children, the founders researched alternatives and built a company around the idea of bringing those choices to other parents in Nepal.
The company’s growth has also involved building sales, digital marketing and retail operations. A 2025 Doodles recruitment listing from Swoyambhu, Kathmandu, describes responsibilities including managing sales, responding to customers, studying market needs, gathering product feedback and expanding bulk sales to stores.
That reflects a business moving beyond a single product and attempting to build a wider baby-care ecosystem.
Rethinking What Parents Put on Their Babies’ Skin
At the centre of Abraham’s work is a simple proposition: products used every day should receive the same attention as any other aspect of a child’s well-being.
Doodles’ bamboo diapers are marketed around softness, breathability, absorbency and sensitive-skin considerations, while the company emphasises its choice of bamboo and the ingredients it says it avoids.
The environmental claims, however, deserve nuance. While Doodles positions its products as eco-friendly and plant-based, the publicly available material reviewed does not provide an independent lifecycle assessment establishing the precise environmental advantage over conventional disposable diapers.
From a Family’s Experience to a Larger Mission
Tsering Abraham’s journey with Doodles Baby shows how entrepreneurship can begin with something deeply personal: the search for a better solution for one’s own family.
What started with concerns around diaper-related rashes and months of searching for alternatives eventually became a Nepal-based baby-care company built around bamboo diapers and other products.
Her work with Doodles is ultimately about changing an everyday choice. By bringing plant-based baby-care products into the Nepali market and building a business around comfort, materials and conscious parenting, Abraham is attempting to make baby care a little more thoughtful one diaper at a time.
Also Read: How Shyam Sunder Jyani Turned Familial Forestry Into a Community-Led Restoration Movement
