Watch: Fairness May Or May Not Lead You To Success, But Your Hard Work & Confidence Will Certainly Take You There

Our obsession with fair skin has resulted in the rise of many multi-billion dollar ‘beauty and skin care’ companies! At the same time, we have many celebrities endorsing the same. They are exploiting the deep rooted paranoia that exists in our society because of our preference of skin color.

But it’s relieving to know that there exist skin care product companies who are helping break the stereotypes. Banjara’s, a leading herbal skin care product company has come up with an initiative #ProudOfMyColor to raise awareness on the issue. It’s a social movement that speaks against color bias.

The Logical Indian community applauds Banjara’s for standing out and setting an example. Discrimination exists everywhere and it is important to send the message to those who practice discrimination based on the skin complexion.

The Logical Indian community urges its community members to join the conversation with #ProudOfMyColor and help spread the message loud and clear. People like Priyamani and Rakulpreet are have also joined the conversation on twitter!

Dear people, fairness may or may not lead you to success, but your hard work and confidence will certainly take you there!