It’s true, ‘Maa’ is a word that encloses within itself a whole universe. She has been the guiding angel for everything that we are today. Motherhood is not just a journey, it is an emotional rollercoaster. A mother spearheads several roles with extraordinary dexterity to meet every need of her child. It’s only the abounding love of a mom, her relentless efforts that makes all things look magically possible for the children. However, her unparalleled struggles on a day to day basis often go unacknowledged. An antidote to everything crazy in this world, a mother is all the things beautiful.
ParleG in its latest video ad, stops to extend gratitude to all the mothers across the globe for being there for us throughout in a million ways. The digital film takes us through an emotional story that beautifully captures the journey of a mother from the nascent stage all the way to her grey hair days. The film salutes the resilience, the love, the sacrifices, the power and the courage of all mothers. It is a celebration of nostalgia, it’s a celebration of life. Truly, a mother is everything and beyond.
We have all seen our mothers tidy our school uniforms and shoes with extraordinary impel. Holiday after holiday our mothers have happily hosted for us, a suite of our favorite decadent dishes just to propel a big smile on our little faces. Walking down the memory lane, we have had our greatest childhood memories with colorful lunchboxes, new water bottles, school bags, and school shoes. However, as cheery kids lost in our own jolly good world, we seldom took a moment to realize the value of a mother’s invisible hand relentlessly working behind things that we got so easily.
Let this mother’s day be a sincere acknowledgment of the innocence and the charm of the mother that we have always loved coming back from the maddening world outside. Let us once again extend a small token of love to her lifetime of hustle in the form of sincere gratitude to our abode, our ‘maa’. #YouaremyParleG is not just an initiative to venerate all moms but it is also a celebration of nostalgia, a celebration of life.