Eminent Italian pianist Ludovico Einaudi recently performed a unique concert floating on the Arctic Ocean. Teaming up with Greenpeace, Einaudi travelled to the North Pole and performed his “Elegy for Arctic”, a piece composed by Greenpeace to raise awareness about the effect on Arctic region due to global climate change. The piece was performed for the first time, on a grand piano while floating on an artificial iceberg made of wood.
The musician known for his composition for the film, Black Swan and television show, Doctor Zhivago played the piece around the magnificent glaciers of the Arctic just before the beginning of the OSPAR convention, a convention for the protection of the marine environment of the North-East Atlantic, in Tenerife, Spain, that could help to protect the Arctic Ocean.
Grim situation at the Arctic
The Arctic region, an area equivalent to the size of United Kingdom is losing its glaciers as a result of global warming. It is the least protected ocean in the world. Melting of the glaciers will not only threaten the coastal regions of the world but also many of the small island nations that could face an existential threat in the near future. The project initiated by Greenpeace has already drawn the support of over 75 lakh people across the world.
Women empowerment is one of the most important words of the present times. It is not a mere phrase but it rather represents a movement, which has been pending for the longest time. However, many have a misconception that educating women, “letting” them work, etc. is all that women empowerment is all about. However, the concept of women empowerment is more of an umbrella term. It intends to involve society as a whole, including men.
We always encourage and applaud a woman who successfully balances both work life and her household. But won’t it be easy for that woman if the load of the work is shared? We see that in our society a woman’s primary role is seen as that of a homemaker. At the same time, her personal likes, aspirations, and dreams are forced to be put on the backburner because of the undue expectation that she has to single handedly manage the household while balancing her career. To give credit where it is due, the times are changing. Men and women of the house are increasingly sharing the workload. However, one can also not turn a blind to the fact that a lot more still needs to be done.
Driving home the same concept, popular brand Ariel has come up with brilliant communication.
The video shows a mother speaking to her married daughter over the phone, all whilst cleaning the mess her son has created. She is absolutely heartbroken when her daughter says that she plans to quit her job since juggling both a demanding job and her household has become too overwhelming. It is during this time that she realises that while she and her husband as parents left no stone unturned to give an all-round upbringing to their daughter, they somewhere forgot to teach their son some basic life skills like cooking and doing laundry so that they grow out to be equally responsible in doing household chores. This is not a story of just one family, but of families across the country. These are some things which everyone must know, not for any other reason, but simply because these are basic tasks which are absolutely essential to survive. And, they make you capable to be equal partners tomorrow!
As Ariel raises an important question-is household work only a woman’s job? We need to ask ourselves the same question. A recent study revealed that the unpaid work done by women around the world amounted to 43 times the annual turnover of Apple Inc. It is high time we share the load and change the narrative that household work is the “duty” of a woman. As the video shows, contributing to the household work is not only a daughter’s work, but the son must contribute his bit too. It is also important for the parents to instil a sense of responsibility in their children, irrespective of their gender so that at any juncture of their lives, they are not completely dependent on another person for basic tasks like these. Ariel has been consistently driving this message and addressing the inequality within households since 2015. The Logical Indian applauds Ariel for coming up with such a brilliant video for depicting such an important concept.