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Uber Surge Pricing
Voice Of Customer: Dear Government, We Need Regulations Against The Surge Pricing Of Ola/Uber Or Such Services
18 April 2016 2:19 PM GMT
Editor : Bharat Nayak
As the founding editor, Bharat had been heading the newsroom during the formation years of the organization and worked towards editorial policies, conceptualizing and designing campaign strategies and collaborations. He believes that through the use of digital media, one could engage the millennial's in rational conversations about pertinent social issues, provoking them to think and bring a behavioral change accordingly.
The cab aggregator services are now looting us literally. For past 8-9 months, The Logical Indian has been raising its voice against unregulated surge pricing by cab aggregators companies like Ola/Uber. It is happening all over India but with the odd/even rule in place in Delhi, the cab aggregators have got an opportunity to earn more money.
It is high time to request our transport minister to bring regulations on the cab aggregators.
Screenshot of the charge by cab aggregator Ola to their customers:
This shows the exploitation by online cab aggregator service providers. There is no regulation from the government which can control the extra charges they levy on the customers at any point of the day, they charge on their own will. Many could argue, that the cab companies can charge these unreasonably high amounts, it is up to customers to decide whether they want the services or not. This can never be a valid reason because there must be a profit limit to any of the services or products otherwise any company with the monopoly in the market can charge any price. This needs to be regulated. We argue with auto drivers if they don’t run on meters or even charge Rs. 10 extra to the meter price but we pay the unreasonably high ‘Peak Time Charges’ to online cab aggregators.
Is The Logical Indian against peak time charges?
No. For example, if a cab service is providing cabs at midnight hours, they can/should charge us more than the normal pricing in order to make more cabs available to us and ensure hassle free service. We are not questioning the concept of peak time charges rather questioning the mechanism of peak time charges. They can even charge us upto 5x peak time charges, we do not have an issue with it. However, there needs to be a regulation set by the government.
We request our community members to sign the petition on Stop Using Surge Pricing To Loot Your Customers #StopSurge and help this matter to reach to the government so that the govt. comes with regulations on surge pricing otherwise, we don’t have any option other than paying exorbitant amount the online cab services charge.
Even when the all the cab aggregators currently operating in the country are charging upto 9x to the normal prices, but with passing time, their services are deteriorating . There are other critical issues to when it comes to online cab aggregators . It raises a concern and definitely calls for some regulations/guidelines from the transport ministry.
The Logical Indian requests every community members to sign the petition and also request govt. to come up with regulations.
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