December 20th, 2016
An acid attack is an incredibly painful experience. But for most acid attack survivors the pain and torment lasts long after the attack. They feel shunned and ostracised from society for no fault of theirs.
Make Love Not Scars an NGO, decided it’s time to make survivors a part of society again and in association with The Logical Indian, Meer Foundation, Humans Of Bombay and Hyper has launched a campaign #SkillsNotScars to provide jobs to acid attack survivors. #SkillsNotScars – A job portal just for acid attack survivors.The campaign was conceptualised by Ogilvy & Mather, Mumbai, with Make Love Not Scars.
On 28th November 2016, #SkillsNotScars launched with 4 video CVs of acid attack survivors. In these video CVs, survivors speak about their skills, work experience and job requirement. Have a look at four videos:
Video CVs were chosen over conventional CVs so potential employers could see survivors face-to-face before hiring them. Towards the end of every video CV, a link appears on the screen.
Clicking on the link takes viewers to #SkillsNotScars, the website. Here they can browse and take an in-depth look at multiple survivor profiles. Each profile contains all the essential information of a survivor. Hiring a survivor is as easy as clicking on the ‘Click to hire’ button. The Make Love Not Scars team then gets in touch with the employer to take the employment process forward.
If website visitors can’t employ, they can simply forward the initiative on social media. They can also download survivor CVs and send it across to people who can help.
“Jobs will get survivors out of their homes and into workplaces. It will ensure they are evaluated on the basis of their talent not their appearance. It will give them the means to make a living and become contributing members of society. Because when you’re hiring acid attack survivors, you’re helping them fight back”. – Ria Sharma, CEO and Founder of MLNS.
Visit http://makelovenotscars.org/skills/ to hire a survivor.