January 18th, 2017
Single, and looking to rent a house?
Sorry. But, “Bachelors not allowed.”
This is a common board found outside houses and apartments in many cities. The word “bachelor” evokes a range of emotions and prejudices in landlords. That bachelors are loud, messy and cause nuisance, is a common perception. While moving to a new city itself is a daunting task, these prejudices have made it difficult for single men and women to rent houses in a new place.
To understand the problems faced by tenants, home rental company NestAway conducted a survey of 3000 people in Delhi, Mumbai, Bengaluru, Pune, and Hyderabad.
To show how our perceptions of people might be more magnified than the reality, NestAway has started the #HomesThatDontDiscriminate campaign, created an ad on the tenant-landlord relationship with a humorous twist.