Udham Singh, a revolutionary fighter of Indian independence movement who was known for his assassination of Michael O’Dwyer. Michael O Dwyer was the Lieutenant governor Punjab and was considered responsible for the Jallianwala Bagh massacre, a massacre on Indians by the British which killed close to 400 people and injured more than 1,200. The assassination of Michael O Dwyer was considered as a revenge on the Jallianwalabagh massacre.
The arrest of Saifuddin Kitchlew and Satyapal based on the provisions of the Rowlatt act infuriated many and led to massive protests. The massacre was a consequence of this protest. Udham Singh was deeply hurt and angered by the brutality meted out to Indian citizens during the massacre. Singh was involved in revolutionary politics and was inspired by Bhagat Singh and his group besides Udham Singh was also part of the Ghadar party which was working on mobilizing Indians living abroad for the national struggle.
On 13 March 1940, at a joint meeting of the East India Association and the Central Asian Society Singh entered the hall with a revolver and shot O’Dwyer twice as he moved towards the speaking platform. Few others on the podium were also injured. Singh was arrested on site as he never tried to flee from the place and on On 1 April 1940, Singh was formally charged with the murder of Michael O’Dwyer and was hanged on 31st July 1940.
Hunger pangs in the middle of the night? Too hungry, but too lazy to cook? Want a quick snack? For all of this MAGGI is our saviour in yellow armour.
But have you ever given a thought to what makes MAGGI a hit among people of all age groups and across the locations? How is the inimitable taste of MAGGI Masala produced? What are the different measures taken to ensure that the MAGGI you consume is not just a treat for your tongue but is also of great quality?
Well, since MAGGI has been in our kitchens for the last 35 years, they are now giving us a chance to see their kitchens as part of the initiative “From our kitchen to your kitchen”.
In “From our kitchen to your kitchen,” the consumers will be taken on a virtual tour through a four-part digital video series, and a dedicated website. Not only this, but MAGGI has also brought onboard the famous duo of Rocky and Mayur, veteran foodies. Their panache and experience add ‘masala’ to the consumer’s virtual journey.
In their industrial scale kitchens, the preparation of MAGGI Noodles starts with the mixing of flour, water, etc. The dough is then passed through a series of rollers to form thin sheets. These sheets are cut into fine noodle strands, which are then waved, folded and cooked to form the noodle cake we are so familiar with.
Feeling hungry yet?
The noodle cakes are then sealed and packaged along with the Masala Tastemaker sachets.
Today, the world is moving ahead at a breakneck pace, and it is reflected in how we choose what we eat. MAGGI has opened its doors to the consumers through this transparency initiative. The aspect of accountability also comes in the picture and MAGGI makes sure that through and certified quality checks are put in place.
If you want to see how MAGGI is made, or if you want to hear from the Quality Assurance officers about the various quality checks while Mayur and Rocky be their jolly selves, you can watch the engrossing video series. Also, for the more curious of us, MAGGI has explained engagingly in the videos, interesting details, and nuances regarding spices, process, cooking, nutrition, and everything that MAGGI-lovers desire to know.
MAGGI understands that the consumer of today is very informed and highly conscious of what he/she is consuming. Respecting the same sentiment, through this initiative, MAGGI wants to give its consumers insight into what they are eating and to provide for deeper conversations and connection with the brand.