The 'CEAT Shoppes' include all women workforce for any service-related assistance to customers.
CEAT will also be investing in providing end-to-end training to the women running these outlets. Further, the company also mentioned that these outlets are authorised one-stop shops for vehicular assistance for sales and service to customers.
"We have been offering an equal and fair opportunity to women in every field, including our manufacturing plants. From shop-floor engineers to leadership roles, CEAT has a diversified female workforce taking up challenging roles and growing in their respective fields. All Women CEAT Shoppe is an industry-first initiative which further reiterates our commitment to allow women to grow and make a mark in the Tyre Industry, which is predominantly male-driven business," The Economic Times quoted Chief Marketing Officer of CEAT, Amit Tolani, as saying.
He also added that it will not only provide financial stability to women but will also inspire many others to join this industry as the company plans to expand its footprints across India with many more such outlets in the coming months.