I am a passionate writer and believe in the power of the social media to bring about social change – it is the small things that each one of us add that contribute to the bigger picture.
It is more than a month since the Kodaikanal Won’t viral video turned the spotlight on Unilever’s misdeeds in Kodaikanal. The worldwide attention prompted Unilever CEO Paul Polman to promise speedy resolution of the twin legacies of rehabilitating affected ex-workers and cleaning up the contaminated environment.
Both issues remain unresolved. Unilever maintains that it is in talks with the workers. But the absence of any positive news on that front indicates that Unilever is not trying hard enough to offer an acceptable settlement to workers. On the issue of cleaning up the factory site, Unilever is pushing TNPCB to accept its proposal for a substandard clean up. Rather than restore the factory to its original condition — as has been insisted upon and successfully done by other polluters in other countries — Unilever is proposing a clean up that will leave the “cleaned up” factory site with 250 times more mercury than naturally occurring background levels in that area.
This is what has prompted Kodaikanal to launch the next phase of the campaign where they are asking consumers and supporters to say they #WontBuyUnilever, and to register their protest by visiting jhatkaa.org/WontBuyUnilever or giving a missed call on 08880109020.
#WontBuyUnilever selfie campaign
Send Unilever Global CEO, Paul Polman a clear message that you #WontBuyUnilever by tweeting your selfie at him.
Doing this is really easy. Take a piece of paper, write “#WontBuyUnilever” on it and take a selfie with while holding it up. Then log on to www.twitter.com, attach your selfie and paste this tweet: “[email protected] I #WontBuyUnilever till exworkers are honourably compensated & Kodaikanal is cleaned up via @jhatkaa”
If you don’t use Twitter, please send your selfie to [email protected] as an attachment.
Please join the consumer action, and help spread the word by tweeting and posting on Facebook to urge others to join the action.
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