The Ministry of Information & Broadcasting has issued a notification in order to prohibit the depiction of any sort of cruelty or violence against animals on all television, cable and other broadcasting networks.
The notification which is an amendment to the Cable Television Network Rules of 1994, follows a long-drawn and rigorous campaigning by Humane Society International/India (HSI/India) and People for Animals (PFA). HSI/India is encouraging people to report any depiction of cruelty against animals on TV and cable shows to them, calling 91-7674922044.
HSI/India and PFA have been meeting with officials of the I&B ministry for the past two years submitting recommendations to abrogate the portrayal of animals in shows where they are required to perform stunts and difficult acts that lead to injuries and often death.
However, news or educational programs will not be barred from showing the same as long as these don’t promote violence towards animals or show them in unscientific manner. The rules are now known as Cable Television Networks (Amendment) Rules, 2016.
With your help today, India can
nurture future sportspersons.
Petition the HRD Ministry to make
sports a compulsory subject in
schools. Sports is education too.