Ever since the country traversed the path of independence and grappled with unforeseen realities, it has moved persistently on the course of progress and development. The country has broken barriers and has achieved numerous feats, from becoming the third-largest start-up ecosystem in the world to scripting history at the Paralympic Games in Tokyo with the highest medal tally ever. Even during devastating times, like the pandemic, we saw the power of humanity come alive. People and organisations stepped forward to aid the ones in need and, through tireless actions and unrelenting efforts, helped the country move towards a brighter future.
Chronicling achievements such as the country's first underwater tunnel for the Kolkata Metro, which is currently under construction, to the evolution of India's Space Programme, this initiative will explore the positive developments India has witnessed since independence. Celebrating the grit, ambitions and dreams of the average Indian, who is quick to recognise and use every foothold to rise higher, the campaign draws attention to how right now is #TheTimesOfABetterIndia.