The Central Consumer Protection Authority (CCPA) has imposed a ₹5 lakh penalty on Flipkart for facilitating the sale of toys that did not comply with mandatory Bureau of Indian Standards (BIS) requirements.
The action comes as consumer authorities continue to scrutinise the sale of products covered by compulsory safety standards on e-commerce platforms. The CCPA also rejected Flipkart’s position that it was merely a neutral intermediary connecting third-party sellers with consumers.
Flipkart Penalised By CCPA
The penalty has been imposed on Flipkart Internet Private Limited in connection with the sale of non-BIS-compliant toys on its platform, according to the CCPA action reported Bar & Bench.
The regulator’s decision comes under India’s consumer protection framework, which empowers the CCPA to act against unfair trade practices and misleading advertisements. In the Flipkart case, the authority did not accept the company’s position that its role was limited to connecting sellers and buyers through its marketplace.
The CCPA’s action follows earlier notices issued to e-commerce companies, including Flipkart, over the sale of toys that allegedly did not meet mandatory safety requirements.
BIS Certification Is Mandatory
Toys sold in India are subject to compulsory safety standards under the Toys (Quality Control) Order, 2020. The order made compliance with Indian Standards and BIS certification mandatory from January 1, 2021.
The framework applies to toys designed or clearly intended for use in play by children below 14 years of age. Such toys must conform to applicable Indian safety standards and carry the BIS Standard Mark, also known as the ISI Mark.
The government has stated that the manufacture, sale, import or distribution of toys without the required BIS certification is prohibited under the applicable legal framework.
BIS standards cover different categories of toys, with requirements addressing safety and other quality parameters.
Earlier Action Against Snapdeal
The Flipkart penalty follows a separate CCPA action against Snapdeal earlier this year. In February 2026, the regulator imposed a ₹5 lakh penalty on Snapdeal for facilitating the sale of non-BIS-compliant toys.
In that case, the CCPA said non-compliant toys had remained available on Snapdeal as recently as December 2025. Its investigation also found that Snapdeal had earned ₹41,032 in fees from sales involving two identified sellers. The findings and figures relate specifically to Snapdeal and are separate from the latest Flipkart action.
The February action also involved notices to Amazon, Flipkart, Snapdeal and sellers over alleged violations of the Toys (Quality Control) Order and BIS standards.
Platforms Face Compliance Pressure
The latest action puts the compliance practices of online marketplaces under continued regulatory scrutiny. The CCPA’s rejection of Flipkart’s neutral-intermediary argument indicates that the authority is examining the role played by e-commerce platforms when products subject to mandatory standards are listed and sold through their marketplaces.
The government’s February 2026 response in Parliament said BIS had conducted 72 search-and-seizure operations involving toys during the three financial years from FY2023-24 through March 8, 2026. Of these, 16 were conducted in FY2023-24, 29 in FY2024-25 and 27 up to March 8, 2026 in FY2025-26.
The CCPA’s latest action against Flipkart adds another enforcement step to those efforts, keeping compliance with mandatory toy safety standards firmly on the agenda for India’s e-commerce sector.
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