The Delhi & District Cricket Association (DDCA) on Thursday issued a clarification after a video went viral on social media alleging that a soft drink vendor at Arun Jaitley Stadium in Delhi was refilling bottles with already poured-out drinks during a recent match.

The clip, shared widely on X, sparked concerns among spectators over hygiene and quality standards, especially given the high prices of refreshments inside the stadium.

In response, DDCA said the footage was being misinterpreted and that the activity shown was conducted by an authorised concessionaire in line with event guidelines and established operational procedures.

DDCA Clarifies After Viral Video Sparks Hygiene Concerns

The controversy began when a fan recorded and posted a video allegedly showing a beverage vendor pouring liquid back into bottles during a match at the stadium. The footage quickly gained traction online, with users questioning whether proper food safety and hygiene standards were being maintained at the venue.

Addressing the concerns, DDCA stated in its official communication that it had taken note of the circulating video and reviewed the matter. “The activity shown in the video is being misinterpreted.

The pouring seen in the clip was carried out by an authorised concessionaire and was in accordance with event guidelines and operational procedures,” the association clarified. However, the statement did not specify the exact nature of the procedure that led to the visual confusion.

Social Media Outrage and Broader Concerns Over Stadium Pricing

The incident triggered a broader debate about transparency and accountability in stadium services, with several spectators highlighting the premium prices charged for food and beverages during matches. Many argued that higher costs must be matched by strict quality control and clear communication to avoid misunderstandings.

While no formal complaint has been publicly reported so far, the episode underscores the growing influence of social media in shaping public perception and compelling institutions to respond swiftly to viral content.

Understanding Stadium Protocols

While the DDCA framed the action as part of a standard waste collection process, the incident has drawn deeper scrutiny over how food and beverage waste is handled at stadiums hosting major events like the ICC T20 World Cup. Critics argue that visuals like this can erode public trust especially when audiences pay premium prices for refreshments and expect visible hygiene safeguards amid packed crowds.

The association’s statement reiterated that strict hygiene protocols are observed across all areas under its control and that health and safety standards for attendees remain a priority.

“In this instance, the vendor, while segregating wet and dry waste, poured the unused beverage back into the bottle prior to disposal… and they were subsequently processed in line with the venue’s waste management policy,” it said, emphasising that the drinks were not reintroduced into circulation.

Public reactions, however, have been mixed. On one hand, some users suggested the clip showed unsold stock being managed more conveniently before disposal rather than an attempt to resell it. Others on social media, speaking even in threads and forums, describe the visuals as unsettling and indicative of lax oversight in high-volume service environments.

Adding to the debate, observers have pointed out that transparency is crucial when dealing with food and drink at crowded public venues, particularly in international tournaments drawing global viewership. Many argue that clearer communication perhaps even proactive demonstration of protocols could have reduced the misunderstandings that followed the release of the video.

The Logical Indian’s Perspective

Public trust is built not just through compliance, but through clarity and empathy. While the DDCA has clarified that the vendor’s actions were within guidelines, the incident reflects how quickly doubts can arise when communication gaps exist-especially in spaces where people expect safety and fairness.

Transparent processes, visible hygiene practices, and timely explanations can prevent misinformation and restore confidence.