The Indian Association of Palliative Care (IAPC), today, launched a new public awareness campaign on palliative or end of life care, that will help Indians #LaughAtDeath.

This unusually funny video will leave you with a bitter-sweet feeling.

In India, death is a taboo topic, with people uncomfortable discussing it; leaving Terminally ill patients and their families confused, lonely and often depressed. Palliative or end-of-life care focuses on making Terminally ill patients comfortable during their last days. It includes counseling for the patient and their family members, which helps them accept death, make the most of their last days and actually enjoy them – something that is rarely seen with Indian families.

In a society where death isn’t spoken about, the #LaughAtDeath campaign features terminally ill patients that performed stand-up comedy for their families and doctors, showing us that palliative care helps patients get comfortable with death. Even joke about it. These patients were selected from hundreds of terminally ill patients that IAPC members support daily, and trained by India’s best stand-up comedians – and these patients’ take on life, more importantly, on death will leave you in splits.

Dr. Mary Ann Muckaden, President of IAPC, concluded, “We are looking forward to increasing access to palliative care in India with Medulla – right now only 3% of cancer patients get even simple pain relief. Hopefully, this campaign will change that.

The campaign has broken with the first ever live twitter comedy show and by the website – End of Life Care India – which is equipped to counsel patients and connect them to palliative care centers across India.

Palliative care is the active total care applicable from the time of diagnosis, aimed at improving the quality of life of patients and their families facing serious life-limiting illness. The Indian Association of Palliative Care (IAPC) was set up on March 16, 1994, in consultation with the World Health Organization (WHO) and the government of India as a national forum to connect, support and motivate individuals and institutions involved in palliative care. IAPC is today a 100,000 strong association of the finest nursing and healing hands of the nation, who are committed to bringing about a positive change by reaching palliative care to every life that needs it.

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