'Won't Endorse Toxicity': Industrialist Rajiv Bajaj Says No To Advertising On Channels That Spread Hate

Rajiv Bajaj's comments come on the back of the debate on accountability for brands that sponsor TV channels propagating hatred.

India   |   10 Oct 2020 4:57 AM GMT / Updated : 2020-10-10T15:38:57+05:30
Writer : Navya Singh | Editor : Prateek Gautam | Creatives : Rajath Arkasali Arkasali
Wont Endorse Toxicity: Industrialist Rajiv Bajaj Says No To Advertising On Channels That Spread Hate

Image Credit: Financial Express

Soon after the Mumbai Police held a press conference on a 'false TRP racket' by few television channels, noted industrialist Rajiv Bajaj said that his company Bajaj Auto has blacklisted three channels for advertisements.

Industrialist Rajiv Bajaj on October 9 in a conversation with CNBC TV18 said that Bajaj Auto does not endorse toxicity and hate-mongering in the society.

"A strong brand is a foundation on which you build a strong business. The purpose of a strong business is to contribute to the society… Our brand has never associated with anything we feel is a source of toxicity in the society," the industrialist told the channel.

"Out teams can spot channels and newspapers that are toxic and hate mongering in the society and we can't find it in ourselves to continue to be supportive of such a medium no matter what repercussions it may have on the business," he said.

On October 8, Mumbai Police Commissioner Param Bir Singh said that three Mumbai-based channels – Republic, Fakt Marathi and Box Cinema – have been found to be manipulating and bribing households to show higher television rating points (TRPs).

The owners of the two Marathi channels have been arrested.

"The ratings scam emerged during a larger analysis of the manipulation of news trends and how a "false narrative" was being spread, especially in connection with the probe into actor Sushant Singh Rajput's death," Singh said.

The police commissioner said that there was false TRP spreading, TRP ratings were being bought and the manipulation was mainly for advertising revenues. The cop also revealed that the families were given a monthly amount of ₹400-500 to push up ratings.

Republic TV, however, denied all allegations and asked the Commissioner to apologise and also threatened to file a criminal defamation case against him. The channel claimed that he made false allegations against the channel because Republic TV raised questions on him in the Sushant Singh Rajput case investigation.

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