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‘They Don’t Ask Men’: Sitharaman Calls Out Gender Bias Over Media Attention on Her Budget Day Attire

Finance Minister Nirmala Sitharaman flags gender bias, noting disproportionate scrutiny of her attire during Budget presentations.

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On February 1, 2026, Finance Minister Nirmala Sitharaman delivered a powerful commentary on gender bias while presenting her record ninth consecutive Union Budget.

Addressing the perennial fascination with her Budget Day attire, the Minister flagged the disproportionate scrutiny women in public life face compared to their male counterparts.

She noted that while such comments are often not intended to be malicious, they stem from deeply ingrained social assumptions that prioritise a woman’s appearance over her professional expertise.

The statement comes as a significant moment in Indian parliamentary history, highlighting the subtle “everyday sexism” that persists even at the highest levels of governance.

Weight of the Wardrobe

For years, the “Budget Saree” has become a staple of media coverage, with news outlets dedicating significant airtime to deconstructing the weaving traditions, colours, and regional significance of Sitharaman’s clothes.

For the 2026 Budget, the Minister chose a magenta-purple handwoven Kanjeevaram silk saree from Tamil Nadu, featuring traditional golden “kattam” (checks) and a coffee-brown border.

While the choice was hailed as a tribute to her home state’s 1,400-year-old weaving legacy, the conversation shifted when she pointed out the fatigue associated with such focus.

This scrutiny is part of a broader global pattern where female leaders find their sartorial choices debated more intensely than their legislative agendas or fiscal deficit targets.

Challenging the Status Quo

During a post-Budget discussion, Sitharaman was candid about the emotional labour of navigating these gendered expectations. She described the constant interest in her attire as a “quiet reminder” of the hurdles women must clear to be seen as serious professionals, noting that these comments reflect assumptions that often do not apply to men in similar roles.

Official responses from various women parliamentarians supported her stance, noting that such focus often “infantilises” the work of women ministers.

By bringing this to the forefront, the Finance Minister has opened a necessary dialogue on how the media and public perceive leadership through a gendered lens, even as the 2026 Gender Budget saw a significant increase to 9.37% of total expenditure.

The Logical Indian’s Perspective

At The Logical Indian, we believe that true gender equality is not just about policy; it is about the language we use and the things we choose to notice.

When we focus on a Minister’s saree instead of her fiscal roadmap, we inadvertently reinforce the idea that a woman’s presence in a position of power is an aesthetic event rather than a professional one.

It is time we grant women in leadership the same “sartorial invisibility” that men have enjoyed for centuries. We stand with the Finance Minister in her call for a more empathetic and respectful public discourse, one that values a leader for their vision, intellect, and service to the nation above all else.

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