In line with this, Bisleri
International Pvt Ltd has recently launched its
sustainability campaign – ‘Bisleri Greener
Promise.’ The
holistic approach to water security, plastic recycling, and creating a circular
economy is evidence of its dedication to being a responsible corporate. As part
of their mission to create a greener future for all, the film showcases
Bisleri’s efforts to upcycle used plastic into valuable products like apparel,
school bags, and benches. Additionally, Bisleri has been working towards
conserving water and building Check Dams, positively impacting many lives.

Commenting on the new campaign, Angelo George, Chief Executive Officer of
Bisleri International Pvt Ltd, shared his thoughts, “At Bisleri International, sustainability
is a fundamental value guiding all our actions. We take immense pride in our
achievement of becoming a plastic-neutral and water-positive enterprise. Our
innovative practices, strategic partnerships, and dedicated teams have helped
us to successfully offset our plastic footprint and replenish more water to the
environment than we consume in our operations. However, we recognize
sustainability as an ongoing journey. We are committed to improving our
practices by embracing innovations as part of the Bisleri Greener Promise to create a better world.”

With over 50 years of legacy, Bisleri is a premium
beverage company that remains true to its core value of providing consumers
with clean, safe, and healthy drinking water. They have over 150 operational
plants, a network of 6,000 Distributors, and 7,500 Distribution Trucks across
India. Their commitment to producing high-quality beverages is unmatched; they
conduct 114 quality tests as part of their 10-stage purification process. On
top of that, Bisleri is
one of India’s first consumer goods companies to become both plastic-neutral
and water-positive.

82.5 Communications conceived the campaign film, demonstrating the steps the
brand took in line with the United Nations Sustainable Development Goals. This
visually captivating production highlights the important initiatives that
promise a greener world. Commenting on the campaign’s creativity, Anuraag Khandelwal, CCO India of 82.5
Communications, said, “Apart from being synonymous with drinking water, Bisleri,
over the years, has created as much heart space as possible as mind space with
consumers. Besides being the nation’s most loved packaged drinking water brand,
Bisleri’s consistent efforts to give back to the planet are also unmatched.
This is a curtain raiser for the world to see what Bisleri does in silence for
the world it envisages. The bird is a mascot of the world Bisleri is creating and its proud journey to becoming Plastic Neutral
and Water Positive. The message gets conveyed in true Bisleri style, without
being ‘gyaani.'”

The Logical Indian applauds Bisleri for
their efforts and understanding of the need of the hour. We believe the
campaign will engage and educate consumers in the fight against climate change
and inspire other businesses and people to take action. The Bisleri Greener Promise campaign embodies its commitment to creating a greener
future for all by implementing programs in recycling, water conservation, and
sustainability.