How The Youth & Social Media Are Changing The Meaning & Scope Of Journalism

Sudhanva Shetty

March 10th, 2017

Youth And Social Media Changing Meaning Of Journalism

Image Source: globalmedia i24online

The Millennial Generation & the Digital Age

“The Millennial Generation” is a loose phrase. Also known as Generation Y, Millennials are usually those who were born between the early 1980s and the early 2000s.

In the past two decades there has been a revolutionary change in the way we interact with information. The Digital Age has permeated every aspect of our lives and has, along with globalization, transcended borders to make the world a smaller place.

Presently there are 3 billion internet users in the world and 2 billion active social media accounts. The changing media environment is more overt in countries with a young population – particularly India, where half the population is below 25.

The Millennial generation and the Digital Age are overlapping at a crucial crossroads in history. Together, they have redefined various industries.


Source: ohmyindia


The rise of alternate media

Nowhere is this change more enunciated than in the media industry. The advent of the 24-hour news cycle in the 1990s altered journalism forever. The emergence of the internet and social media, however, changed the very tenets of journalism.

The print industry is in decline and internet penetration is on the rise, particularly in developing countries. In developed countries like the US, 90% of young adults use social media today, up from 12% in 2005. This has cajoled the media to alter its business models drastically. A media outlet without social media presence is unheard of today, and online newspapers, blogs and news aggregators are widely popular – and, increasingly, more read than traditional news outlets.

This radical change in public interaction has occurred only recently – and Millennials are spearheading this shift. Media houses have been forced to change the way they create content and distribute news. In the 2000s, websites and mobile applications evolved to become popular sources for news; today, social media has become the dominant outlet for news and all other forms of journalism.

Take Facebook: a staggering 88% of Millennials use Facebook for news stories (YouTube is a strong second). According to an API survey, 86% of social media users prefer Twitter to traditional media outlets for breaking news. The rising practice of live streaming videos and the stagnation of the content industry due to rising video reliance are evidences for the changing media landscape.

Whether this journalistic shift is healthy or destructive is up for debate. But the relevance and proliferation of this shift are incontrovertible.

Share your thoughts..

Propelled by

VOLVO

Make Your City Safe

Related Stories

Govt To Form Regulatory Body To Monitor News On Social Media, Online Content: Smriti Irani

“Fake News” Shared On Social Media Affects The Whole World; This Crisis Needs To Be Addressed Urgently

Angela Merkel Internet

Angela Merkel Asks Internet Giants To Reveal Their Algorithms Responsible For ‘Narrowing Perspective’

TRP-Driven Media Is Overshadowing The Brightspots In Indian Journalism

Indian Millennials Work For Longest Hours Than Youth In Any Other Countries

Music Video: Social Media Has Power, Misuse Of It Can Destroy Someone’s Life

Latest on The Logical Indian

News

No Salary For Last Five Months, Bengaluru Sanitary Workers Struggle To Survive

Environment

The Water Crisis In Punjab: Illegal Industrial Discharge Destroying Rivers, Threatening Human Lives

News

Caught On Camera Asking Money To Peddle Hindutva; Cobrapost Exposes The Newspapers You Read

My Social Responsibility

My Story: How A Vigilant Customer Got Refunded From A Vendor With The Help Of National Consumer Helpline

My Social Responsibility

She Mortgaged Her Gold Jewellery To Help Educate Street Kids And They Are Making Her Proud

Legal

Thousands Of Students’ Futures At Risk; Petition Of Aggrieved CLAT Aspirants Heard By Supreme Court