Meet Mr. Bagicha Singh(81 years). He is traveling from Kanyakumari by foot to Haryana and has already completed 21 rounds all over India from 1992 to create awareness against corruption, Smoking & Alcohol in our country and still continuing walking. The luggage on his back weighs 80 Kgs.
“On my way from Tezpur to Guwahati in Assam, I had to cross a forest… One has to carry dozens of bananas to cross the forest, as herds of elephants stop their human counterparts and don’t let them go unless they are given their ‘tax’. I carried six kilo bananas, and indulged the elephants. Not far ahead on this journey, I was surrounded by a group of Naga tribesmen…They demanded that I hand over all my belongings…That’s when the elephants came to my rescue! The biggest one among them ran towards the group. The men panicked and fled. The elephant then picked up my bag with its trunk and the whole herd walked with me. Once we reached the road, I was given my bag and the herd walked back in,” he told The Time of India.
Hunger pangs in the middle of the night? Too hungry, but too lazy to cook? Want a quick snack? For all of this MAGGI is our saviour in yellow armour.
But have you ever given a thought to what makes MAGGI a hit among people of all age groups and across the locations? How is the inimitable taste of MAGGI Masala produced? What are the different measures taken to ensure that the MAGGI you consume is not just a treat for your tongue but is also of great quality?
Well, since MAGGI has been in our kitchens for the last 35 years, they are now giving us a chance to see their kitchens as part of the initiative “From our kitchen to your kitchen”.
In “From our kitchen to your kitchen,” the consumers will be taken on a virtual tour through a four-part digital video series, and a dedicated website. Not only this, but MAGGI has also brought onboard the famous duo of Rocky and Mayur, veteran foodies. Their panache and experience add ‘masala’ to the consumer’s virtual journey.
In their industrial scale kitchens, the preparation of MAGGI Noodles starts with the mixing of flour, water, etc. The dough is then passed through a series of rollers to form thin sheets. These sheets are cut into fine noodle strands, which are then waved, folded and cooked to form the noodle cake we are so familiar with.
Feeling hungry yet?
The noodle cakes are then sealed and packaged along with the Masala Tastemaker sachets.
Today, the world is moving ahead at a breakneck pace, and it is reflected in how we choose what we eat. MAGGI has opened its doors to the consumers through this transparency initiative. The aspect of accountability also comes in the picture and MAGGI makes sure that through and certified quality checks are put in place.
If you want to see how MAGGI is made, or if you want to hear from the Quality Assurance officers about the various quality checks while Mayur and Rocky be their jolly selves, you can watch the engrossing video series. Also, for the more curious of us, MAGGI has explained engagingly in the videos, interesting details, and nuances regarding spices, process, cooking, nutrition, and everything that MAGGI-lovers desire to know.
MAGGI understands that the consumer of today is very informed and highly conscious of what he/she is consuming. Respecting the same sentiment, through this initiative, MAGGI wants to give its consumers insight into what they are eating and to provide for deeper conversations and connection with the brand.