Writing Our Own Destiny: Let’s Support Our Athletes In The Asian Games, A Tata Salt Tribute

27 Aug 2018 2:05 PM GMT
Writing Our Own Destiny: Let’s Support Our Athletes In The Asian Games, A Tata Salt Tribute

Since Independence, there have been several moments that have defined us as a nation. They have shaped our present and made us proud every step of the way. These stories include our sporting heroes who have held the tricolor high on the field and whose achievements have made all Indians proud. Through salt art, Tata Salt has paid a tribute to these heroes in an artistic and inspiring video, #NamakKeWaastey. In this video, we can see how unlocking individual potential helps unlock the nation’s performance.



This salt art tribute not only talks about India’s glorious past but also urges all Indians to come together and support our athletes participating in the ongoing Asian Games. So many of our athletes have already won medals and our encouragement can only help them go further.

The Indian contingent has already won 8 gold, 13 silver and 20 bronze medals; with our support, Indian athletes can take national glory to new heights as there are several more events lined up.

The history of the Asian Games dates back to the Far Eastern Championship Games which were first held in 1913. After the Second World War, many Asian countries got their Independence and Guru Dutt Sondhi, member of the Indian International Olympic Committee suggested a sporting event where all Asians countries can be represented. Hence, the first ever Asian Games were held in New Delhi in 1951. India is one of the seven countries to have participated in all the Asian Games.

India’s first medal in the Asian Games was won by shooters Apurvi Chandela and Ravi Kumar who bagged a bronze in the 10-meter air rifle event. PV Sindhu is already in the finals and Saina Nehwal won a bronze medal to end India’s 36-year wait for an individual medal. Indian rowers have added gold to our medal tally as well. Rahi Sarnobat won gold in women’s 25m Pistol event. Vinesh Phogat created history by becoming the 1st Indian female wrestler to win gold at the Asian Games. With the remaining events, there’s a lot to look forward to.

This year, the 18th Asian Games began on August 18 in Indonesia. There are 45 nations participating with 11,500 athletes, a thousand more than a typical Summer Olympics event. All of these athletes have put in countless hours of training to perform well on the field and represent India on the international stage. Thus, they deserve all our support for their service to the country.

To do that, Tata Salt has paid a tribute in its own small way with #NamakKeWaastey. Our support can go a long way in creating success stories, making us all proud and inspiring generations to come. It is about time to stand together and show our athletes that we stand with them united.

Let’s cheer and support our athletes to the fullest! #NamakKeWaastey

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