This Eid – a day of forgiveness – Ghadi has encouraged people through a video to let bygones be bygones and mend broken relationships.
As much as the festival of Eid is about feasting and celebration, it is also about reviving old ties and spreading a message of love. Ghadi has captured this essence and beautifully portrayed in its video the true meaning of Eid. Its #SaareMaelDhoDaalo campaign has been taken to the next level by promoting the spirit of harmony. Through the campaign’s microsite, Ghadi has urged people to forget old tiffs and stress on what is more important – our friends who stuck with us through thick and thin and our colleagues who stayed up late with us during those long hours at work.
Ghadi’s video has garnered a plentiful response from people who have taken to the microsite to apologise for past misunderstandings.
The inspiring campaign is resonating with individuals who couldn’t gather the courage to pick up the phone and say sorry to their loved ones.
Let us forget the mistakes of the past and mend relationships as it’s never too late to saare mael dho daalo.