March 15th, 2016
Image Courtesy: newindianexpress timesofindia
Kerala has always been at the forefront of women empowerment, achievements and related initiatives. The latest among these successful initiatives is “She Shops”. This initiative intends to encourage women to bring healthy and hygienic food to the market. These “She Shops” will serve food cooked in hygienic conditions from a centralized kitchen. The food prepared would be supplied by women in auto rickshaws at selected points.
The menu will include snacks made from `raagi’, banana, `aval’, `navara’ rice and bamboo rice. Specially packed beverages and snacks specific to the state will be available at these kiosks along with mini meals and executive meals. The kiosks will be jointly owned by selected women.
The food will be prepared without using whole flour (maida) or added colours, and oil will be used sparingly for cooking. Existing kiosks, run by women, will be renovated under the project. Waste generated at these shops will be utilised to produce biogas.
Who will benefit from this program?
The local body will identify women, who are in need of financial support, and let them run kiosks at places identified by the corporation. The project will use corporate social responsibility (CSR) funds. A ‘She Shop’ is essentially a food kiosk that will be run by women as part of the poverty eradication programme.
The Logical Indian wishes luck and extends support to all the women who are going to actively participate in the initiative together to make this initiative a success. We also congratulate the Kochi Corporation for the initiatives taken up to eradicate poverty most importantly among women.