Sunday night saw some bizarre activity on Twitter as many Bollywood celebrities and influencers tweeted about the same thing, at the same time and in the same pattern to promote Reliance Jio. Mukesh Ambani-led Reliance Jio(4G)’s launch event created a buzz with the topic being a top trend on Twitter on Sunday. It remained a top trend from 4 pm to 12 midnight.
This just shows how everything which trends on social media is not always organic but sometimes manufactured. Obviously there’s nothing wrong in it, it’s just another social media marketing tool/medium where celebreties and influencers get paid for tweeting about a particular topic to make it trend. There’s nothing wrong in it unless you as a social media user don’t fall for it and you are wise enough to make out the difference between a organic tweet and a paid tweet. Just because your favorite celebrity is endorsing something, doesn’t mean that you follow it blindly.
“Researchers Find 12,000 Pieces Of Microplastic Per Litre Of Arctic Ice”
“80-Kg Polythene Waste Removed From Cow’s Stomach After A Three-Hour Surgery”
“Pacific Garbage Patch Is Now Three Times The Size Of France”
These are a few news headlines from the past couple of months. No matter how much we try to deny it, over the course of time, plastic has become a part and parcel of our lives and it is destroying the environment and also endangering lives of animals.
While we have been made to believe that plastic is an indispensable part of our lives, it is destroying everything around us. According to UN Environment, about one million plastic drinking bottles are purchased every minute around the world. Also, up to 5 trillion single-use plastic bags are used worldwide every year. This means that almost half of the plastic created in the world is thrown away after a single-use.
All this plastic now ends up either in landfills or in the ocean. The marine life is heavily endangered because of plastic. Reports of aquatic animals dying of plastic pollution are increasing every day. A study from 2015 found around 44,000 incidences of animals getting entangled in plastic debris since 1960s. Plastic, that disintegrates into smaller pieces, are often eaten by smaller fish, which the ultimately ends up in our stomach. That is carcinogenic for human beings.
It is in this context that Indiabulls Home Loans has decided to do its bit and contribute to a plastic free environment. Setting the tone in its own offices, the company has decided to do away with single-use plastic bags and bottles at work.
As a special Independence Day initiatives, they have come up with a beautiful video #PlasticSeAzaadi. In the video, set against the backdrop of an Independence Day celebration at school children discuss the demerits of plastic use and how it is detrimental to the environment.
As with many important matters in life, it is children who recognize the right path and set the example. If they can, then why it is that adult can’t?
The Logical Indian appreciates Indiabulls Home Loansfor such a noble and necessary initiative to make our world a better place. We might not realize now, but the effects of excessive plastic could lead to ultimate destruction of Earth. We are ready to give up plastic, are you?