How Two IIT-B Grads Are Re-Defining Creativity & Making Social Impact
July 9th, 2016 / 11:53 AM
In today’s world of instant gratification, you are surrounded by a vast sea of meaningless information. Most content creators try to indulge audiences with memes, jokes, useless trivia- basically, anything that can grab eyeballs. However, there are a few people who use their creativity to highlight the things that matter.
Sahil and Chirag have always believed in the power of creativity and felt that the best way to bring about the action was to inspire people to think. “There are so many blogs and creatives talking about drinking under control, but all of them are just trite platitudes. Instead, we decided to create stuff that’d indulge the grey cells and have a strong recall value” says Sahil. Their poster, which subtly connects drinking with cricket, is the perfect example of how wit and humor can be put to use while discussing glaring problems.”I strongly believe that design like technology, is indistinguishable from magic and if used effectively, has the power to drive the desirable change” says Chirag. It is clear from their niche following, thousands of people have been moved by their minimal art. Owing to their disruptive ideas, the duo also delivered a TED talk titled ‘Simplicity is Contagious’, talking about how they have built their brand of thought provoking designs.
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