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700 se 7 Kadam – Toilets for Women Initiative

The Logical Indian

December 2nd, 2014

Much before our PM Narendra Modi flagged off the appreciable #SwachhBharat Abhiyan, he also highlighted the issue “Toilets Before Temples”, which was then on headlines. It is good to know that there are some people/NGOs/Companies who are constantly putting genuine efforts in this direction.

One such commendable initiative has been taken by Dabur, with a brilliant campaign by Sanifresh ‘#700se7kadam’. The least we can do is, support and get our priorities fixed!

Not every woman is fortunate enough to have access to something as basic as a toilet. Watch Lakshmi’s story to know how Sanifresh is trying to bring toilets closer to these women and safeguard their dignity.



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