“This Diwali, may your life be bright with wealth and prosperity!” Safe to say, all of us have received messages like this from all around on the festival of lights and why not? Afterall prosperity is for everyone! But do you know how many lives you have lit up this Diwali? Well many! How you ask? Easy! Every Amazon Delivery that you received as part of Diwali shopping, not just brought an immense amount of joy to you but it also helped bring abundance in the lives of lakhs of those who deliver love to you through Amazon.
As the festival of high decibels concludes this year, the brand Amazon has stepped up to thank each one of you for being the reason behind the smile and prosperity of so many people who you do not necessarily know. Wondering who exactly? It includes everyone in the online market value chain like the delivery persons who stand on their feet so that you could receive your parcel of joy, it includes all the artisans who meticulously work on every single piece of art so that it becomes a thing of happiness hanging on your wall, it includes people who work hours to stitch clothes that make you dazzle, like you did on Diwali. Your increased number of orders this Diwali increased happiness in the form of prosperity of all those who facilitate your share of exuberance. It is because of you that every one of these families could celebrate the festival with equal pride and happiness.
The brand Amazon that believes in inclusive growth wants to take this opportunity to say, “We thank you, India”. The tremendous response and trust of the people not just added sparkles to their life but also brightened the Diwali a little bit more for people around. It is because of you that the array of people behind the big brown box delivered to you at your doorstep have also been able to experience prosperity.
Out of the lakh sellers on Amazon, there are a number of success stories that are not just tales of empowerment but are also heartwarming on many levels. Sunehera, a homemaker with a passion for crafts turned her hobby into a well rewarding business. After her business took off, she was able to employ women from the underprivileged background and empower their lives as well. Another inspiring story that sprag in the year 2017 is of the three friends Avani, Nehal and Shweta who began by selling eco-friendly products by the method of waste recycling and has contributed greatly to the environment. Apart from that, an artist named Abdul Gafoor Khatri who makes Rogan art has been able to make his art travel through Amazon. This artist of sorts who is one of the last few custodians of this art form will also soon be conferred with India’s highest civilian honour.
The Logical Indian Community sincerely appreciates Amazon for having a growth design that does not leave behind anyone. It is indeed true that it takes many little diyas to make a whole Diwali just like it takes every little smile to make for the big happiness. The success story of every single stakeholder of the value-chain is not just a sign of inclusive growth but it also contributes in its own bit in the country’s financial inclusion of people from all walks of life.