#BreatheFree Initiative: A Powerful Step That Had Made Headway To Beating Air Pollution This Time Last Year, Is Back With Its Aggressive Strides

9 Nov 2019 5:45 AM GMT
#BreatheFree Initiative: A Powerful Step That Had Made Headway To Beating Air Pollution This Time Last Year, Is Back With Its Aggressive Strides

A dark canopy of air pollution has been consuming the cities at an unprecedented rate. The alarms have long gone off. Today, at least 2 Indians are losing their lives every two minutes due to air pollution and there is little time to realize its appalling effects on our day to day lives. Acknowledging the need and importance of clean air, way ahead in time, Volvo Cars has always been a frontrunner taking strides to counter air pollution.

When we talk about air pollution, It is quite natural to hold the day to day automobiles responsible. But Volvo Cars as a brand has not just acknowledged the issue of pollution that is long impending but has actively taken giant steps to reduce its carbon footprint in many ways.

In the previous year, this time around, Volvo Cars had rolled out a hard-hitting video on air pollution under its #BreatheFree campaign that had resonated with over 15 million people across all platforms. The initiative reimagined the popular children’s rhyme, ‘Twinkle Twinkle Little Stars’ and encouraged people to join in their vision to democratise the air. The impact that it created generated multiple important conversations around air pollution. Because why not? We only have one planet!


As they say, change is a consistent process, just like last year, Volvo Cars, that is ever so committed to the cause of beating air pollution has a lot in store this year as well. It encourages the active and aware citizens to not just participate but also actively involve themselves in its vision and commitment to have a pollution-free clean air. To know what Volvo has in store for this year, click on this!

The brand with its message, “Do your bit today, to clean the air of tomorrow” continues to take aggressive strides towards beating air pollution that is by far the most urgent and pressing crisis that needs attention. Apart from employing the clean zone technology inside the car, Volvo also committed to electrification and greener technology. The Logical Indian community appreciates the brand VolvoCars for its continued contribution towards a greener future.

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