Siemens was one of the first multinational corporations to set up base in India. The company successfully sent a telegram from London to Calcutta, now Kolkata, for the first time in history through an 11,000-km long telegraph line it had constructed. The telegraph line shortened the time required to send messages from Britain’s capital to India headquarters down from 30 days to 28 minutes. The project paved the way for Siemens strong relations with India which continue till date. The India unit of Siemens continues to be one of its largest sources of revenue today.
Nehru’s Industrial Policy & Siemens
Nehru’s industrial policy reforms paved the way: Siemens set up its first manufacturing operation in Mumbai in 1955. In 1966, Siemens set up a factory at Kalwa in Thane to make motors. It also began its first full-fledged factory at nearby Worli, they started by making switchboards and later they started making drilling machines, health-care equipment, and railway signaling gears. Some of the future governments did not welcome foreign corporations with similar enthusiasm in a bid to boost indigenous industries.
It was reported that, during the early days of Siemens, the streets would be deserted and there would a meagre number of cars which would be on the street. Today Siemens is one of the biggest multinational corporations in the world and India remains an important part of their revenue and production facilities.
Women empowerment is one of the most important words of the present times. It is not a mere phrase but it rather represents a movement, which has been pending for the longest time. However, many have a misconception that educating women, “letting” them work, etc. is all that women empowerment is all about. However, the concept of women empowerment is more of an umbrella term. It intends to involve society as a whole, including men.
We always encourage and applaud a woman who successfully balances both work life and her household. But won’t it be easy for that woman if the load of the work is shared? We see that in our society a woman’s primary role is seen as that of a homemaker. At the same time, her personal likes, aspirations, and dreams are forced to be put on the backburner because of the undue expectation that she has to single handedly manage the household while balancing her career. To give credit where it is due, the times are changing. Men and women of the house are increasingly sharing the workload. However, one can also not turn a blind to the fact that a lot more still needs to be done.
Driving home the same concept, popular brand Ariel has come up with brilliant communication.
The video shows a mother speaking to her married daughter over the phone, all whilst cleaning the mess her son has created. She is absolutely heartbroken when her daughter says that she plans to quit her job since juggling both a demanding job and her household has become too overwhelming. It is during this time that she realises that while she and her husband as parents left no stone unturned to give an all-round upbringing to their daughter, they somewhere forgot to teach their son some basic life skills like cooking and doing laundry so that they grow out to be equally responsible in doing household chores. This is not a story of just one family, but of families across the country. These are some things which everyone must know, not for any other reason, but simply because these are basic tasks which are absolutely essential to survive. And, they make you capable to be equal partners tomorrow!
As Ariel raises an important question-is household work only a woman’s job? We need to ask ourselves the same question. A recent study revealed that the unpaid work done by women around the world amounted to 43 times the annual turnover of Apple Inc. It is high time we share the load and change the narrative that household work is the “duty” of a woman. As the video shows, contributing to the household work is not only a daughter’s work, but the son must contribute his bit too. It is also important for the parents to instil a sense of responsibility in their children, irrespective of their gender so that at any juncture of their lives, they are not completely dependent on another person for basic tasks like these. Ariel has been consistently driving this message and addressing the inequality within households since 2015. The Logical Indian applauds Ariel for coming up with such a brilliant video for depicting such an important concept.