Consumer goods giant, Unilever announced on Wednesday, September 2 that it would invest 1 billion euros to eliminate fossil fuels from its cleaning products by 2030.
The organisation pledged to eliminate the carbon derived from fossil fuels in its cleaning and laundry products and will rather use renewable or recycled carbon.
It further added that this move would transform the sustainability of global cleaning and laundry brands including Omo (Persil), Sunlight, Cif and Domestos by replacing the existing constituents with those created from plants and other biological sources, marine sources such as algae and waste materials.
"The chemicals used in Unilever's cleaning and laundry products make up the greatest proportion of their carbon footprint (46%) across their lifecycle. Therefore, by transitioning away from fossil fuel-derived chemicals in product formulations, the company will unlock novel ways of reducing the carbon footprint of some of the world's biggest cleaning and laundry brands. Unilever expects this initiative alone to reduce the carbon footprint of the product formulations by up to 20%," said the company in a press release.
Unilever's total greenhouse gas footprint is about 100 million metric tonnes of carbon dioxide equivalents globally.
"People want more affordable sustainable products that are just as good as conventional ones," Peter ter Kulve, Unilever's President of Home Care said, reported BBC.
"We must stop pumping carbon from under the ground when there is ample carbon on and above the ground if we can learn to utilise it at scale," he added.
The announcement is the first phase in its Clean Future initiative, which pledges net zero emissions from its products by 2039. The investment for the initiative would be used to finance biotechnology research and carbon dioxide utilisation and create biodegradable and water-efficient product formulations.