Columbia Pacific Communities To Celebrate Green Diwali With Senior Citizens

Supported by

Columbia Pacific Communities is inviting senior citizens from across the country to pave the way for a green Diwali this year through a unique initiative.

While the pandemic has affected all the sections of society, the elderly are the most vulnerable group. The air quality has been reported as unhealthy in southern Indian cities such as Chennai, Coimbatore and Bangalore. Columbia Pacific Communities, along with its 3000 senior residents, is launching a green Deepavali digital initiative named #GreenOath.

Through this initiative, it is calling out to senior citizens across the country to support the cause by online participation in the contest and also share their ideas about celebrating a green Deepavali.

Through this, the senior residents from 1600 homes in Columbia Pacific Communities across five cities would feel less isolated during the pandemic and be a part of a larger celebration this year.

It has also partnered with ElderEase, India’s first omnichannel store for senior home care solution for making it a successful initiative. Through this, it aims to spread a little festive cheer amongst seniors. It has also announced that the best ideas related to Green Deepavali would win gifts from ElderEase.

The last eight months have been particularly difficult for the elderly as they’ve been living in isolated conditions. Under the lockdown situation, many of them have been will be celebrating this festival alone. Through this small initiative, it has aimed to make them feel cheerful.

‘The idea was to urge them to pave the way for a green Deepavali this year while ensuring they felt like a part of a larger community. This is one of our many endeavours to bring senior citizens together and celebrate these precious years,’ said Piali Dasgupta, Senior Vice President, Marketing, Columbia Pacific Communities.

Also Read: Dabur Donates Sanitation Kits To 15 Government Schools In Uttarakhand

#PoweredByYou We bring you news and stories that are worth your attention! Stories that are relevant, reliable, contextual and unbiased. If you read us, watch us, and like what we do, then show us some love! Good journalism is expensive to produce and we have come this far only with your support. Keep encouraging independent media organisations and independent journalists. We always want to remain answerable to you and not to anyone else.

Leave a Reply

Your email address will not be published. Required fields are marked *

Featured

Amplified by

P&G Shiksha

P&G Shiksha Turns 20 And These Stories Say It All

Amplified by

Isha Foundation

Sadhguru’s Meditation App ‘Miracle of Mind’ Hits 1 Million Downloads in 15 Hours, Surpassing ChatGPT’s Early Growth

Recent Stories

US Supreme Court Allows Trump Admin to Lay Off 1,400 Education Dept Staff, Halving Workforce

PU LLB 2025 Result Declared by Panjab University: Step-by-Step Guide to Check Scores & Next Steps

Double Glory for Bihar: U18 Boys Beat Odisha 17-15, Join Girls in Historic Rugby Championship Sweep

Contributors

Writer : 
Editor : 
Creatives :