Have you noticed that the small grocery shop in your neighbourhood has now started accepting cashless payments? Or the famous tea point near your office now allows you to scan their QR code while sipping on hot steaming tea? Thanks to the advent of technology and innovation, digital payments have become a boon. As much as they have made the lives of customers easier, the lives of millions of small business owners have also become hassle-free.
Conventionally, it has been challenging for small merchants to manage accepting cash and crowd at the same time. But digital payment solutions have made their daily lives easy and convenient. #AbHarDinHuaAasan captures these very moments for small business owners. This initiative by Amazon Pay celebrates the trust and convenience that digital payments provide to millions of small and medium businesses (SMBs), merchants and shopkeepers across the country. The campaign also highlights the moments of happiness when one receives exciting cashback and rewards on payments via Amazon Pay.
Amazon Pay aims to build awareness about the benefits of adopting digital payments through this initiative. For many SMBs, Amazon Pay has been an enabler in making them a part of the formal economy and has onboarded more than 85 lakh merchants across 350+ cities and towns. What made it possible? For small business owners, the contributing factors have been the ease of payment acceptance, accounts reconciliation, and the opportunity to grow their business using Amazon Pay. Keeping in mind that every business has its ups and downs, Amazon Pay, through its lending partners, also offers loans to sellers registered with them at low-interest rates. It not only focuses on enhancing consumer experience with different features but strives to help small businesses on this current path of digitization, which is still new for many business owners.
With #AbHarDinHuaAasan, Amazon Pay hopes to further cement the trust between small business owners and their customers. It focuses on helping merchants and customers throughout their business interactions, making little moments and daily payments rewarding and convenient.
The Logical Indian appreciates the brand's initiative for further strengthening the sense of convenience of digital payments, not only for its customers but also for small business owners across Bharat, enabling them to thrive and dispose of the conventional cash-based payment acquisition process in favor of digital payments. Now, truly, it is #AbHarDinHuaAasan.