Pune-based Toy Trunk Private Limited is attempting to reshape early childhood play by combining traditional Indian craftsmanship with modern design, sustainability and child-focused learning. Founded by architects Priyanka Mangaonkar-Vaiude and Minu Joshi, the venture creates handmade toys for children aged 0–8 years, focusing on creativity, sensory exploration and meaningful play.
The idea emerged from the founders’ experiences as mothers and their concerns around increasing screen dependence among children in a digital-first world. Their research into India’s traditional craft forms, presented at the IIT Bombay ICORD Conference, helped shape the vision behind Toy Trunk. By working with artisan communities across India and using materials such as wood, metal and natural fabrics, the founders aim to preserve craft traditions while creating sustainable play experiences for children.
From Architecture To Childhood Design: Building Toys With Purpose
For architects Priyanka Mangaonkar-Vaiude and Minu Joshi, Toy Trunk began with a personal question: how can children experience more meaningful play in a world increasingly dominated by screens?
As mothers, the founders observed how phones, tablets and televisions were becoming central parts of many children’s everyday lives. Their aim was not to reject technology but to create opportunities for children to engage with physical materials, imagination and hands-on exploration.
With backgrounds in architecture and advanced studies in areas including Craft Technology and Sustainability, Priyanka and Minu brought their understanding of ergonomics, materials and thoughtful design into toy-making.
Their architectural training influenced their approach towards creating toys that are not only visually appealing but also designed around how children interact with objects. The focus is on encouraging sensory learning, creativity, problem-solving and independent exploration.
The foundation of Toy Trunk was also shaped by their research into India’s traditional craft ecosystems. While studying disappearing craft practices, the founders explored how centuries-old techniques and artisan knowledge could find new relevance in contemporary childhood experiences.
Preserving Indian Crafts Through Sustainable Play
Toy Trunk’s journey is closely connected with India’s artisan communities. The founders work with craftspeople across the country to adapt traditional techniques into toys that combine heritage with modern learning needs.
From traditional wooden crafts to handmade processes, the venture aims to support artisans while helping preserve skills passed down through generations. The founders believe that traditional craftsmanship is not only part of India’s cultural history but can also become a meaningful part of children’s everyday experiences.
The company focuses on using sustainable materials such as wood, metal and natural fabrics instead of plastic and battery-operated components. Through this approach, Toy Trunk aims to create toys that encourage children to explore textures, shapes and movement while reducing dependence on synthetic materials.
The founders describe Toy Trunk as more than a toy company. Their vision is to create a platform that connects conscious parenting, handmade creativity and the revival of Indian craftsmanship.
Each handcrafted toy represents two stories: one of a child discovering, learning and imagining, and another of an artisan continuing a traditional skill.
A New Conversation Around Childhood And Creativity
In an era where digital experiences are becoming increasingly common in children’s lives, the importance of imaginative and physical play continues to be part of broader conversations around childhood development.
While technology has created new ways for children to learn and connect, hands-on activities such as building, creating and exploring physical objects remain important parts of childhood experiences.
Toy Trunk’s approach reflects how traditional knowledge can be adapted for modern needs. By bringing together architects, researchers, artisans and parents, the venture is exploring how play can become a bridge between cultural heritage and contemporary childhood.
The company’s work also highlights the role of design in preserving traditions. Instead of treating Indian crafts as something belonging only to the past, Toy Trunk attempts to give them a place in the everyday lives of a new generation.
The Logical Indian’s Perspective
Toy Trunk’s story reflects how innovation does not always mean moving away from tradition. Sometimes, it means finding new ways to keep valuable knowledge alive. By connecting children with handmade toys and supporting artisan communities, initiatives like this create space for creativity, sustainability and cultural continuity.
In a world where childhood is increasingly influenced by digital environments, encouraging meaningful play can help children develop curiosity, imagination and a deeper connection with the world around them.
How can parents, educators and communities work together to ensure children experience both the opportunities of technology and the joy of hands-on creativity?
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