Prime Minister Narendra Modi has called upon citizens to embrace the spirit of Swadeshi this festive season by purchasing Indian-made products. Highlighting the efforts of 140 crore Indians, he urged the nation to celebrate the creativity, innovation, and hard work embedded in these goods. Modi encouraged people to say “Garv Se Kaho Yeh Swadeshi Hai” with pride and share their Swadeshi purchases on social media to inspire others.
This appeal is part of a nationwide campaign by MyGovIndia titled “Celebrate Diwali and Empower Swadeshi,” which promotes buying local goods and supporting artisans during the festive period. The initiative aims to boost local economies and create jobs, aligning with the goals of the Atmanirbhar Bharat mission to foster self-reliance and economic empowerment across the country.
The Swadeshi Movement’s Significance
The renewed Swadeshi movement, deeply rooted in India’s freedom struggle, has gained fresh momentum under the current government. The campaign has expanded its reach during Diwali by involving celebrities and citizens alike in promoting “Vocal for Local.” This collective effort encourages people to support small businesses and artisans across sectors, including textiles, footwear, and handicrafts.
The campaign not only uplifts local economies but also preserves cultural heritage by valuing indigenous craftsmanship. Support for Swadeshi products is seen as a patriotic duty and a means to strengthen the economy through increased domestic production, which contributes to greater employment opportunities and market competitiveness.
𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐃𝐢𝐰𝐚𝐥𝐢 𝐀𝐧𝐝 𝐄𝐦𝐩𝐨𝐰𝐞𝐫 𝐒𝐰𝐚𝐝𝐞𝐬𝐡𝐢!
— MyGovIndia (@mygovindia) October 19, 2025
This Diwali, let’s take a pledge to buy only Swadeshi products and support our local artisans.
PM @narendramodi is inspiring the nation to go #VocalForLocal. Share your selfie with your Swadeshi purchase or… pic.twitter.com/QDPOj4MnuQ
Context of National Achievements and Festive Messaging
In his recent communications, Prime Minister Modi has linked the Swadeshi push with broader national achievements. Notable among these is the success of “Operation Sindoor,” which symbolises the eradication of Naxalism and Maoist terrorism in various districts.
For the first time, lamps are being lit in these reclaimed areas during Diwali, symbolising peace, progress, and the triumph of law and order. Modi also highlighted the GST “Savings Festival,” which has reduced tax rates and helped citizens save significantly during the festive season.
The Prime Minister’s messages emphasize values such as cleanliness, health, respect for linguistic diversity, and environmental consciousness, all contributing to the vision of a “Viksit Bharat” (Developed India) and “Aatmanirbhar Bharat” (Self-Reliant India).
The Logical Indian’s Perspective
The Logical Indian welcomes the government’s Swadeshi campaign as a constructive approach to economic empowerment and cultural preservation. Supporting local artisans and manufacturers not only sustains livelihoods but also helps build a resilient and sustainable economy based on indigenous capabilities.
However, it is essential that this movement remains inclusive, ensuring benefits reach small-scale producers from diverse backgrounds and regions without exclusion. Promoting Swadeshi should also encompass fair labor practices and environmental sustainability.
