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Nupur Joshi
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I am an undergraduate and the Head of Communications at Enactus Aryabhatta, Aryabhatta College, University of Delhi. We, at Enactus Aryabhatta, aim to tackle a myriad of social issues plaguing our society by uplifting the unemployed, ensuring judicious use of resources, significantly reducing wastage, promoting recycling, and working towards building a community that is socially, economically, and environmentally sustained. Under one of its projects, Project Palaash, We utilize the floral waste generated in religious places, flowers mandis, and weddings by converting it into vegan dyes and various other organic products including compost, candles and colors. We sought the mentorship of Ms. Madhurima Singh, the founder of a sustainable fashion label - Dhuri. After multiple training sessions and extensive research about various dyeing techniques and designs, we came with the process to create dye vats while using harad seeds as dye fixatives. Tapping into the environmentally conscious consumer market, we launched an exquisite apparel line offering a range of elegant naturally dyed dupattas, tshirts, kurtas and scarves, which are listed on our very own e-commerce website. Under Project Palaash, we have successfully collaborated with a well-established NGO: STOP - Global Movement. STOP - Global Movement has been working towards the mission of rescuing victims of human trafficking and oppression by empowering them and transforming them into self-sufficient social entrepreneurs. Making entrepreneurs out of our beneficiaries and uplifting people Pan-India, We collaborated with an Indore based Self Help Group, BGMS .We upskill them in techniques such as tie and dye, lehriya, ombre, clamping, and block printing on fabrics monitoring their progress through an extensive training module. In an effort to rekindle the dying handloom industry, we collaborated with Loom Key and Banni Handicrafts, Gujarat and Madhya Pradesh based enterprises Thus, empowering more than 350 artisans.We procure handloom cotton from these skillful workers, add a spirit of Palaash by dyeing their textiles and give new life to these fabrics while providing them with an improved market access. Our products reach our customers packed in handmade sustainable packaging, thus eliminating the need of single-use plastic packaging. Hence, each and every step, from procurement to packaging, follow eco-friendly methods. With the goal to minimize wastage, all the residue including the water from dye baths is used to serve as organic fertilizers, thus adopting a zero-waste model. Through our progressive strides, we have successfully been able to cover 7 of the 17 Sustainable Development goals. In the course of 2 years, we have created 8 new businesses, increased income generation by 350% and salvaged 5 tonnes of floral waste. With the aim to make Palaash a leading sustainable fashion brand offering natural dyeing services to other businesses we plan to upscale our project and effectively manage 20% of the floral waste produced in India by end of 2023. We will work towards standardising our operations as we venturing into large scale production and enjoy the benefits of economies of scale This will further embellish our efforts to curb water pollution and multiply our ability to generate employment.

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