Nishant Kerketta, a 24-year-old farmer from Agharma village in Simdega district, Jharkhand, is pursuing his interest in modelling while helping his family with agricultural work. According to reports published in October 2026, his Instagram fashion reels, which combine scenes of farm work with stylish outfit transformations, have attracted millions of views and appreciation from Bollywood actors.
One of his reels reportedly received 11.4 million views. Despite growing attention for his fashion content, Nishant continues to balance his creative ambitions with family responsibilities following his father’s illness. His journey highlights how young people can explore their interests while remaining involved in their family’s livelihood.
From Farming To Fashion
Nishant’s fashion content draws its appeal from the contrast between his everyday work and his carefully styled appearances. In one of his reels, he is shown working barefoot in a field with a basket of seeds before the video transitions to a series of outfits, including a blue shirt with wide-leg trousers, a white shirt with a tie and jeans, and a black suit.
Rather than relying on professional fashion settings, Nishant uses the surroundings of his village to create his videos. The rural backdrop and outfit transformations bring together his identity as a farmer and his interest in modelling.
According to reports, one of his reels received 11.4 million views. His content also attracted attention from Bollywood personalities, including Bhumi Pednekar, Shibani Dandekar and Anusha Dandekar. Their reactions helped bring further attention to his distinctive styling and presentation.
A Different Beginning
Nishant had initially dreamed of becoming a wildlife photographer. According to reports, he pursued photography training and worked in housekeeping in Goa while exploring that ambition. He also opened a small grocery shop in Ranchi with his cousin as a means of financial stability.
His interest in fashion developed unexpectedly while he was cleaning his room and looking through the clothes he had purchased with his earnings. He began experimenting with different combinations, styling the clothes himself and recording videos. This eventually became the basis of his fashion content on Instagram.
His experience illustrates how creative opportunities can emerge from everyday circumstances. By using clothes he already owned and the surroundings available to him, he began developing a distinctive style without depending on elaborate production settings.
Family Responsibilities
According to reports, Nishant comes from a family whose livelihood depends primarily on farming. His father also repaired bicycles to support the household before suffering a brain haemorrhage that left one side of his body paralysed.
Reports state that Nishant had considered moving to a city for employment opportunities but remained in the village to help look after the farm while continuing his graduation. His family circumstances have therefore remained an important part of his journey as he explores modelling alongside agricultural work.
Nishant’s story brings attention to the choices faced by young people who want to pursue personal ambitions while contributing to their households. His growing recognition on social media has not changed the central role that farming plays in his life.
The Logical Indian’s Perspective
Nishant Kerketta’s journey challenges the assumption that modelling and fashion belong exclusively to metropolitan settings or people with access to professional resources. His experience shows how creativity can emerge from ordinary surroundings and how different ambitions can coexist with traditional occupations.
It also highlights the importance of recognising rural talent without overlooking the family responsibilities that shape people’s choices. Greater access to opportunities, mentorship and inclusive platforms could help aspiring models from smaller communities explore their potential. How can society create more opportunities for young people to pursue their passions while supporting their families?
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