The National Highways Authority of India (NHAI) has introduced an innovative cleanliness initiative named the “Clean Toilet Picture Challenge” as part of the Government of India’s Special Campaign 5.0. This unique scheme invites highway travellers to report dirty toilets at toll plazas and rest areas maintained by NHAI.
Participants who submit verified reports will receive a ₹1,000 reward credited directly to their FASTag accounts. The campaign runs until 31st October 2025 and aims to boost the hygiene standards of public toilets, improve traveller comfort, and promote citizen participation in maintaining public infrastructure.
How the Clean Toilet Picture Challenge Works
To join the challenge, travellers must download the latest version of the RajmargYatra app, available on smartphones. Using the app, users can take clear, geo-tagged, and time-stamped photos of unhygienic toilet facilities at NHAI toll plazas and upload the images with personal details including their name, mobile number, and vehicle registration number (VRN). Once verified through AI-assisted and manual checks, a reward of ₹1,000 is credited to the FASTag linked to the VRN used for reporting.
NHAI has set important rules for fair and transparent participation. Each vehicle registration number can claim the reward only once during the campaign period. Furthermore, each toilet facility can earn a reward only once per day, regardless of the number of reports received to prevent multiple claims for the same issue.
Only toilets under NHAI’s jurisdiction are eligible; those managed by private entities such as fuel stations, roadside dhabas, and other non-NHAI properties are excluded. The authority will reject duplicate, manipulated, or previously reported images.
Continuing the Drive for Cleanliness
This scheme strengthens NHAI’s commitment to improving traveller experience on India’s expanding highway network. The Clean Toilet Picture Challenge complements the Swachh Bharat Mission’s efforts by leveraging technology and tangible incentives to ensure cleanliness and accountability in public amenities. The drive is a part of Special Campaign 5.0, which also focuses on removing potholes, beautifying flyovers and toll plazas, improving road signage, and clearing encroachments.
By encouraging citizens to actively report unhygienic conditions, NHAI aims to close the gap between policy intentions and field realities. The scheme recognises the traveller’s role as a partner in governance, incentivising responsible civic behaviour while enhancing sanitation infrastructure. The challenge also exemplifies how digital tools can democratise monitoring and enforcement mechanisms, ensuring faster action and better transparency.
The Logical Indian’s Perspective
The Clean Toilet Picture Challenge is a welcome initiative that underscores the essence of participatory governance. It empowers citizens to contribute meaningfully to public welfare and strengthens the social fabric by promoting shared responsibility. Yet, meaningful long-term impact requires more than incentives; it calls for consistent maintenance, systematic oversight, and government commitment beyond campaigns.
Investing in clean, functional public toilets is a fundamental step towards dignity, health, and safety for all travellers. The NHAI scheme is a positive nudge for both officials and citizens to uphold these values. It invites us all to rethink our role in public hygiene and work collaboratively for enhanced communal spaces.
Under the ‘Special Campaign 5.0’, NHAI has launched a unique drive ‘Clean Toilet Picture Challenge’, which encourages National Highway users to report a dirty toilet at Toll Plazas on National Highway.
— NHAI (@NHAI_Official) October 13, 2025
➡️The initiative is open to all National Highway users for reporting dirty… pic.twitter.com/MViotpnaaq
