As many people are now aware, the government has implemented the Swachh Bharat cess on services from 5.6% to 5.8% from Nov 15, that is today.
The objective of the cess is to raise funds for Swachh Bharat. The funds raised will be used to build toilets to ensure open defecation is a thing of the past.
The cess is applicable at 0.5% on all taxable service. This will translate into a tax of 50 paisa only on every one hundred rupees worth of taxable services. For restaurants or eating joints having air-conditioning facility, the cess would be 0.5 per cent of 40 per cent of the billed amount i.e 0.2 per cent, which translates to 5.8% service tax rate on the service amount.
However, there could be some teething problems in the implementation of this new rate. We request all consumers to demand a receipt for all services they are paying for, and to ensure that service providers are charging this tax at the correct rate.
We also request consumers to stay vigilant and ensure that they are not being overcharged or double taxed.
Hunger pangs in the middle of the night? Too hungry, but too lazy to cook? Want a quick snack? For all of this MAGGI is our saviour in yellow armour.
But have you ever given a thought to what makes MAGGI a hit among people of all age groups and across the locations? How is the inimitable taste of MAGGI Masala produced? What are the different measures taken to ensure that the MAGGI you consume is not just a treat for your tongue but is also of great quality?
Well, since MAGGI has been in our kitchens for the last 35 years, they are now giving us a chance to see their kitchens as part of the initiative “From our kitchen to your kitchen”.
In “From our kitchen to your kitchen,” the consumers will be taken on a virtual tour through a four-part digital video series, and a dedicated website. Not only this, but MAGGI has also brought onboard the famous duo of Rocky and Mayur, veteran foodies. Their panache and experience add ‘masala’ to the consumer’s virtual journey.
In their industrial scale kitchens, the preparation of MAGGI Noodles starts with the mixing of flour, water, etc. The dough is then passed through a series of rollers to form thin sheets. These sheets are cut into fine noodle strands, which are then waved, folded and cooked to form the noodle cake we are so familiar with.
Feeling hungry yet?
The noodle cakes are then sealed and packaged along with the Masala Tastemaker sachets.
Today, the world is moving ahead at a breakneck pace, and it is reflected in how we choose what we eat. MAGGI has opened its doors to the consumers through this transparency initiative. The aspect of accountability also comes in the picture and MAGGI makes sure that through and certified quality checks are put in place.
If you want to see how MAGGI is made, or if you want to hear from the Quality Assurance officers about the various quality checks while Mayur and Rocky be their jolly selves, you can watch the engrossing video series. Also, for the more curious of us, MAGGI has explained engagingly in the videos, interesting details, and nuances regarding spices, process, cooking, nutrition, and everything that MAGGI-lovers desire to know.
MAGGI understands that the consumer of today is very informed and highly conscious of what he/she is consuming. Respecting the same sentiment, through this initiative, MAGGI wants to give its consumers insight into what they are eating and to provide for deeper conversations and connection with the brand.