New Prime Minister Crop Insurance Scheme: A Positive Step Towards Our Farmers’ Interest
January 15th, 2016 / 9:07 PM
Image Source: huffingtonpost, flickr
India has a huge dependence on agriculture for its economy and yet it is one of the most neglected spheres of our society. Farmer suicides are so common in our country that its almost all we can see in the newspaper everybody. We probably will never be able to understand the complexities in the lives of the farmers that lead to situations coercing them to give up on life but we can agree that the dissatisfaction arises from money troubles. Despite diligently working for almost the entire year to make some money from the crops they grow but when natures untimely attacks ruin their crop they are left with nothing for the rest of their year. Previously introduced schemes by the government have not been largely successful in solving our farmers issues because of the extremely large premium rates that the farmers had to pay in return for security against crop failure. Since this premium is itself not affordable for them, you cannot expect them to make timely payments for the sake of crop security.
The Union Cabinet on Wednesday approved the launch of Pradhan Mantri Fasal Bima Yojana (Prime Minister Crop Insurance Scheme) which will be really helpful to the farmers. Till now, more than 3 lakh farmers have committed suicide since 1995 and in the year 2015, 3,228 farmers committed suicide in Maharashtra, with 610 deaths in just two months, State records highest ever suicides by farmers. The govt. has launched this initiative hoping that this move helps farmers.
The salient feature of this initiative are:
■ Under this scheme, the premium rates to be paid by the farmers have been brought down substantially so as to enable more farmers avail insurance cover against crop loss on account of natural calamities.
■ Under the scheme, farmers will pay 2 per cent of premium fixed by insurance firms for kharif crops and 1.5 per cent for rabi crops.
■ For annual commercial and horticultural crops, farmers will have to pay a premium of 5 percent.
■ The new crop insurance scheme, worth approximately Rs. 8800 crore, aims at protecting farmers against crop failure.
■ The scheme will come into effect from the upcoming kharif season.
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Life Doesn’t Come With A Manual But It Comes With A Mother
It is often said that “Life doesn’t come with a manual, but it comes with a mother,” and we couldn’t agree more. Motherhood is a beautiful journey to embark upon, but not an easy one to tread as there are challenges and hurdles to deal with, along the way. For centuries there has been an unspoken social norm of mothers having to be responsible for all their child does – everything from nurturing to making sure that the baby grows up to be socially responsible and successful.
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In the campaign film, we see Kirti, who like many moms is strong and conditioned to believe that “Mothers know everything”. Alas, social conditioning notwithstanding, she did not expect a mosquito could change all her beliefs. Unaware of the fact that mosquito which causes dengue can breed even in clean water, Kirti is seen breaking down while accepting #MujheSabNahiPata / #IDidntKnow when her son’s life is endangered by the deadly disease. The film also sees, celebrity mother Sonali Bendre encouraging mothers to push aside the pressures of having to know it all and share their experiences to help prepare other mothers.
In a country that believes a mother should know it all, it takes a tough mom to say #MujheSabNahiPata.All Out aims to empower mothers to come together to share anecdotes from their lives about things they did not know. Because one mother’s defeat can prepare a thousand to be more vigilant. Share your stories with us. #IDidntKnow #MujheSabNahiPata
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Through the campaign, the brand is urging mothers across the country to share their #IDidntKnow / #MujheSabNahiPata stories and help other vigilant parents become more aware of the wellbeing and protection of their children.
Please share your story using #IDidntKnow / #MujheSabNahiPata, if you think that your story can encourage and better prepare other mothers to take care of their children.