India Post To Help Farmers Sell Their Produce Online

The Logical Indian

August 10th, 2015

Rain, Sunshine, some good soil and now, an internet connection, are the must-haves for farmers, with India Post’s latest initiative: a programme aimed at aiding farmers to sell their produce online. The postal department is set to launch a pilot project, freely providing farmers the opportunity to gather relevant data about their crops and upload them online, via village postmasters deployed to collect the same, for traders to browse and buy.

The plan is to provide postmasters smartphones to be used for capturing images of farm commodities for use on the website. While farmers needn’t pay an extra penny, India Post will collect a minimal fee from buyers, with the added condition of using India Post services to transport the goods. With this service, the department reportedly aims at strengthening its logistics infrastructure connecting various commodity markets in AP and Telangana and between Hyderabad, Chennai and Bengaluru. Further, special incentives aimed at the postmasters and increasing fleet size are expected as the project matures. With a minimum target of Rs 10 crore in revenue from agricommodity, this creative development will be received warmly by both sides.

Expected to be launched in the coming weeks in two locations in Andhra Pradesh and Telengana, the idea comes at a time where postal services struggle to remain relevant, and farmers face increasingly hard times to find buyers. The Logical Indian applauds this remarkable win-win idea and eagerly awaits similar breakthroughs and innovations.

Share your thoughts..

Propelled by

VOLVO

Make Your City Safe

Related Stories

Farmer Markets

Thanks To Deregulation, Farmer Markets In Maharashtra Now Earn Rs 5 Crore Each Week

This Is How Solar Refrigerators And Other Thoughtful Innovations Are Helping Kenya Mangoes’ Farmers

Farm Loans Worth Rs. 36,359 Crore Waived Off: UP Govt’s Big Relief To Farmers

Silent Protest To Stop Farmers Suicide

To Draw Attention Of Govt To The Plight Of Framers, JAC Has Announced Silent Protest On October 23

Maharashtra CM Launches Mumbai’s First Farmer-To-Consumer Market

With A Legacy of 242 Years, India Post Stands As The Vastest Postal Service In The World

Latest on The Logical Indian

News

CBI Grills Sify Technologies Staff in SSC Paper Leak Case

Get Inspired

Residents Contribute Money To Make Road On Their Own In Village Due To Administration Apathy

News

No Salary For Last Five Months, Bengaluru Sanitary Workers Struggle To Survive

Environment

The Water Crisis In Punjab: Illegal Industrial Discharge Destroying Rivers, Threatening Human Lives

News

Caught On Camera Asking Money To Peddle Hindutva; Cobrapost Exposes The Newspapers You Read

My Social Responsibility

My Story: How A Vigilant Customer Got Refunded From A Vendor With The Help Of National Consumer Helpline