The highly anticipated and widely followed product launches of the West generally belong to smartphones and gadgets. The hysteria and hype over the launch of, say a new iPhone, is unparalleled. But recently Elon Musk, the CEO of Tesla Motors, took the stage in front of a cheering and bubbling crowd of journalists and customers to unveil an electric sedan vehicle dubbed Model 3. The cheers were for the man, who is highly respected worldwide for his futuristic vision of mankind, and for the ‘product’ itself: a sassy, all-electric, self-driving and affordable sedan car that promises to seduce the world away from fossil fuels.
Elon and Tesla:
For the uninitiated, Elon Musk is widely hailed as one of the greatest entrepreneurs of our time. He has founded and led path-breaking companies like Paypal, SpaceX, Tesla Motors, and SolarCity. All of them have had an underlying theme of building products for the future, and a vision to sustain humanity in the universe. One of Musk’s most innovative companies has been Tesla Motors, named after the iconic inventor Nikola Tesla. The company has a stated goal to accelerate the world’s transition to sustainable transport. It seeks to make electric cars go mainstream and completely replace the conventional gasoline cars which release toxic gases and lead to global warming. To that end, it has made compelling electric cars that are high on performance and style, in order to bring them at par with gasoline cars.
Excitingly, the recent models from Tesla Motors, the Model S, and Model X, have proved to be better than traditional cars, with features like self-drive capabilities, tablet display on the dashboard, ridiculously fast acceleration and ample of cargo space. Combined with the fact that they don’t run on costly fuel and can be charged for free at company’s own charging stations, Tesla Motors has really brought electric cars into focus that have been generally viewed as ugly, congested and less-efficient.
The Model 3 is the company’s latest and most affordable electric car. Priced at $35,000 (around Rs. 23 lakh), the Model 3 is at least two times cheaper than the next higher priced Model S. It is certainly the most important milestone in the company’s strategy as it aims to provide an eco-friendly mode of transportation to an ever-expanding middle-class. Some of the major features of Model 3 are:
1. A range of 215 miles (350 km) on a single charge, which Elon Musk expects to increase in further iterations of the car,
2. An eye-popping acceleration of 0-100km/h in 6 sec, which again is said to be the bare minimum the car will have,
3. Autopilot, with capabilities, to steer the wheel and change lanes automatically,
4. A 5-star rating in all safety categories, which is pretty much desired by everyone,
5. Room for five adults and ample of cargo space in both rear and ‘front’ trunk (possible because of absence of combustion engine in the front),
6. A full glass sunroof, which gives the feeling of openness and looks great, and
7. Powered by state-of-the-art lithium-ion batteries that can charge on any standard voltage connector in any country.
Judging by the above specifications and the initial reviews pouring in from websites, the Model 3 does seem to have live up to its intended goal of making electric cars cool and mainstream. The price of the car is enticing enough for a middle-class user to buy it, especially in the US where electric cars are given subsidies by the government. As of now, Tesla Motors is taking preorders at a down-payment of $1,000, and not surprisingly, it has amassed orders worth $7.5 billion within 24 hours of going on sale.
Headed to India:
The Model 3 is also the first Tesla to be coming to India! Confirmed by Elon Musk himself on Twitter, the snazzy electric car, in all probability, is headed to India. This is a great news for Tesla fans and Elon fans, and also a welcome change in the Indian automobile landscape. The entry of Tesla Motors will force other companies to adopt similar technologies, and with financial support from the Indian government, electric cars can become very much conventional in India. This is something which is desperately needed here, given that Indian cities have continuously ranked as world’s most polluted cities, and have been forced to adopt drastic measures like Delhi’s odd-even.
Tesla Unveils Model 3
The Logical Indian congratulates Tesla Motors and the man behind it, Elon Musk, for succeeding in making an electric car for the masses which can really change the global automotive scenario besides strengthening the fight against climate change given the fact automobile industry fuelled by fossil fuels contributes significantly to carbon emissions of the world.
Women empowerment is one of the most important words of the present times. It is not a mere phrase but it rather represents a movement, which has been pending for the longest time. However, many have a misconception that educating women, “letting” them work, etc. is all that women empowerment is all about. However, the concept of women empowerment is more of an umbrella term. It intends to involve society as a whole, including men.
We always encourage and applaud a woman who successfully balances both work life and her household. But won’t it be easy for that woman if the load of the work is shared? We see that in our society a woman’s primary role is seen as that of a homemaker. At the same time, her personal likes, aspirations, and dreams are forced to be put on the backburner because of the undue expectation that she has to single handedly manage the household while balancing her career. To give credit where it is due, the times are changing. Men and women of the house are increasingly sharing the workload. However, one can also not turn a blind to the fact that a lot more still needs to be done.
Driving home the same concept, popular brand Ariel has come up with brilliant communication.
The video shows a mother speaking to her married daughter over the phone, all whilst cleaning the mess her son has created. She is absolutely heartbroken when her daughter says that she plans to quit her job since juggling both a demanding job and her household has become too overwhelming. It is during this time that she realises that while she and her husband as parents left no stone unturned to give an all-round upbringing to their daughter, they somewhere forgot to teach their son some basic life skills like cooking and doing laundry so that they grow out to be equally responsible in doing household chores. This is not a story of just one family, but of families across the country. These are some things which everyone must know, not for any other reason, but simply because these are basic tasks which are absolutely essential to survive. And, they make you capable to be equal partners tomorrow!
As Ariel raises an important question-is household work only a woman’s job? We need to ask ourselves the same question. A recent study revealed that the unpaid work done by women around the world amounted to 43 times the annual turnover of Apple Inc. It is high time we share the load and change the narrative that household work is the “duty” of a woman. As the video shows, contributing to the household work is not only a daughter’s work, but the son must contribute his bit too. It is also important for the parents to instil a sense of responsibility in their children, irrespective of their gender so that at any juncture of their lives, they are not completely dependent on another person for basic tasks like these. Ariel has been consistently driving this message and addressing the inequality within households since 2015. The Logical Indian applauds Ariel for coming up with such a brilliant video for depicting such an important concept.