A Group of Ministers (GoM) has decided that celebrities who are found endorsing products with unrealistic and dodgy claims will not be imprisoned, but instead will face of up to Rs 50 lakh fine and a ban on appearing in advertisements for up to three years.
The GoM on Wednesday decided to take a look at the issue and agreed to obliterate the provision of imprisonment of celebrities, as such measures are not practiced in any country.
The GoM is headed by Finance Minister Arun Jaitley and includes Transport Minister Nitin Gadkari, Communications & IT Minister Ravi Shankar Prasad, Health Minister J P Nadda, Commerce Minister Nirmala Sitharaman and Power Minister Piyush Goyal and Food and Consumer Affairs Minister Ram Vilas Paswan. Paswan’s ministry piloted the Consumer Protection Bill, 2015.
The proposal has been cleared by Union Cabinet and the Bill is expected to pass in the winter session.
The Consumer Protection Bill, 2015, which seeks to replace the Consumer Protection Act, 1986, by inserting tough measures for the protection of consumer rights and providing strict punishment to violators, was presented in Parliament in 2015.
Earlier, measures were suggested to a Standing Committee to make celebrities accountable for the brands they endorse. The panel had recommended that for first-time offence, the offender celebrities may be penalised with either a fine of Rs 10 lakh or imprisonment up to two years or both. For second-time offences, it had suggested a fine of Rs 50 lakh and imprisonment of five years.
The GoM has now decided that instead of jailing the endorsers, they should be fined Rs 10 lakh and would face a ban of one year for the first offence, and fined Rs 50 lakh and banned for up to three years for the second offence.
Who called for brand ambassadors to be brought under the ambit of this act? The Confederation Of All India Traders (CAIT) had demanded the inclusion of brand ambassadors under the ambit of the act, as they felt that it is based on who the brand ambassador is that many consumers make their choice. The issue came to light after the ban on Nestle India Ltd’s Maggi Noodles, which was later lifted.
Even at 76, Pradip Burman, the zestful chairman of Mobius Foundation radiates a contagious enthusiasm when he is talking about sustainability. The environmental crusader, better known to many as the great-grandson of Dabur founder Dr S.K.Burman, has devoted substantial attention towards promoting the concept of sustainability in all aspects of life. He refuses to conform to the convenience and comfort in today’s world which ultimately adds on to the adverse effects of climate change.
Talking to The Logical Indian, Burman emphasised why sustainability as a concept is indispensable for us. “We ought to be aware of what lies ahead of us. Soon we will finish the oil, iron, tin, and coal, and our next generations will be left with nothing. Recycling, banning plastics, stop felling trees for paper… This should become a part of everyone’s lifestyle,” he urges.
Mr Burman watering a sapling at the tree plantation drive organised by his non-profit Mobius Foundation
Traditional wisdom and modern research
A mechanical engineer from Massachusetts Institute of Technology (MIT), USA, Burman had always nurtured a keen interest in helping the society, as evident from his graduation project of designing a sonic aid for the visually challenged, which detected obstacles in the way using ultrasonic wave signals.
As an executive for the nature-centric company Dabur, Burman has always opted for natural alternatives to solve his everyday problems like taking Ayurvedic medicine to cure his Arthritis. He later launched the veterinary wing for Dabur – Ayurvet – which provides nature-friendly solutions for animal health care.
A patron of the ancient scientific wisdom of India, Burman always hailed the confluence of “traditional knowledge and modern research”, which he advocated as the Ayurvet motto.
Ayurvet is one of the best ventures by Mr Burman
As part of the CSR initiative of Dabur, Pradip Burman founded SUNDESH (Sustainable Development Society) which has been tirelessly working for last 25 years in remote villages for uplifting the rural communities in an environmentally sustainable way.
An advocate of sustainability
Burman believes that sustainability is the indispensable mantra for the world at present. Due to uncontrolled utilisation of the planet’s resources by human beings, the world today stands at a juncture of destabilisation. Today the human race has reached the pinnacle of progress but the advancement is happening in a very unsustainable manner.
Through energy-efficient use of everyday essentials like transport, communication, altered habits of diet, clothing and daily living, some crusaders of sustainability try to reduce their carbon footprint. Pradip Burman’s Mobius Foundation is one of the forerunners toward sustainability goals.
Mobius Foundation aims to change the sustainability dynamics
In 2015, Burman paved the way for the start of Mobius Foundation, focused on sustainability. Named after 18th-century German mathematician August Ferdinand Mobius, the famous Mobius strip has an important philosophical significance. The extraordinary shape symbolises balance and union.
Similar is the essence of Mobius Foundation which wishes to enhance the “Reduce, Reuse, Recycle” principle to a widespread basis in India, helping generations to come.
Founder Pradip Burman wishes to achieve notable development in education, population stabilisation and renewable energy projects.
A dream school in the making
At Coorg, Pradip Burman’s Mobius Foundation is constructing the World Environment School, Coorg (WESc) where the curriculum will surpass the boundaries of books and classrooms, with a special focus on hands-on learning in close collaboration with the environment. Amidst the pristine natural beauty of Coorg, the school will nurture young minds to grow up into future green leaders. As of now, the school will be open to teenagers, welcoming students from standards 6 to 12.
World Environment School hopes to shape future green leaders (Representational Image, Credits – elfederal.com.ar)
Needless to say, World Environment School will be the first-of-its-kind not only in India but also in entire South Asia. The school is expected to start from March 2020.
The school promises to nurture the responsible behaviour of citizens of our future.
The Sustainability Conference of 2019
In 2019, the Mobius Foundation has planned an international conference, on the lines of the celebrated earth summits over the past decade. The 2019 International Conference on Sustainability Education (ICSE 2019) aims to bring together environmental activists, practitioners of sustainable development as well as climate change experts to help develop a sustainability-focused curriculum.
It is surmised that the conference will give a platform to innovative concepts of Sustainability Education including an essential change in the existing education system ensuring a wholesome personal development for a student.
Mr. Pradip Burman delivering a speech at Jagan Institute Of Management Studies
The Sustainability crusader
The Mobius founder strongly believes that it is high time to sprout sustainability awareness among a society drowning in consumerism and unknowingly doing irreparable harm to the planet, every second. The best way to achieve this goal is through education which is available to all. At present, the education system is predominantly career-oriented, making the learners a victim of materialism, and thus, their dreams are also outlined in those colours.
Living beyond the limits
When asked about his wish to attain the age of hundred, he strongly asserts that more than becoming a centurion, he wishes his life and work continue to better the society even in his absence. “I have lived my life. I wish that whatever I start before I go, will continue – for the betterment of my country,” says Mr Pradip Burman.
He is also a trustee of the Climate Reality Project – India (affiliated to Mr. Al Gore of the Climate Reality Project Foundation, USA). Climate Reality Project, India, has been actively engaged igniting the spark and spreading the message of climate change amongst educators, policy makers and civil society. The India branch looks after more than 500 trained Climate Leaders, and more than 900 volunteers spread all over the country.
In his journey, Pradip Burman has been a beacon of hope for millions, motivating many to join the movement for sustainability. We wish he continues his tireless efforts for promoting sustainability awareness and inspire generations to come.
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