BJP Top Advertiser On Google With Total Expenditure Of Rs 1.21 Crore, Says Indian Transparency Report

The Logical Indian Crew India

April 5th, 2019 / 6:30 PM

BJP Advertisement Expenditure

Image Credit: NDTV

With an advertisement spent share of around 32%, the BJP has topped the chart of political advertisers on Google. Its rival Congress, however, is ranked sixth with 0.14% share.

According to the internet giant’s Indian Transparency Report released recently, Rs 3.76 crore has been spent on advertisements since February 19, 2019, by political parties and their affiliates.

What does the report say?

The report said that the  Bharatiya Janata Party or BJP turned out to be the top advertiser with Rs 1.21 crore as its total advertising expense, which accounts for around  32% of the total advertisement expenses on Google. Congress, on the other hand, ranked sixth with a total expenditure of Rs 54,100 on Google.

The report further said that Andhra Pradesh’s Jagan Reddy-led YSR Congress Party came after BJP, with a total expenditure of Rs 1.04 crore on advertisements. To promote candidates of YSR Congress Party, another advertiser, Pammi Sai Charan Reddy, spent Rs 26,400.

The third rank was taken by Pramanya Strategy Consulting Private Limited, which was promoting the Telugu Desam Party or TDP and its chief Chandrababu Naidu, with a total expenditure of 85.25 lakh on advertisements.

Another entity that promoted Naidu and his party, Digital Consulting Pvt Ltd, was ranked fourth with an advertisement expenditure of Rs 63.43 lakh.

The report said that advertisement of four of 11 political advertisers was blocked by Google because of violation of its ad policy.

Earlier, Facebook had announced rules to change the way political ads appear, ahead of the upcoming Lok Sabha election. It had said that posts will only appear with “Published by” or “Paid for by” that advisers have specified. An Ad Library being developed by Facebook will allow users to learn more about politics-related ads. This would include a whole range of impressions and spend and demographics of those who saw the ad.

Also Read: Facebook Announces Transparency Rules To Change The Way Political Ads Appear


Written by : Sumanti Sen

Edited by : Sromona Bhattacharyya

Related Stories

Govt Expenditure Construction

Fact Check: Govt’s Claim Of Expenditure On Road Construction & National Highway Constructed

BJP Advertiser Barc Report

Beating Netflix & Trivago, BJP Is Now The Top Advertising Brand On Indian Television: BARC Report

Modi Govt Advertisement

Modi Govt’s Expenditure On Publicity Is Already Almost Equal To 10 Yrs Of UPA Tenure: RTI Reply

Google Plus Found Data breach

5 Lakh Users Data Exposed, Google To Shut Down Google+ Within The Next Ten Months

Lok Sabha Elections Expenditure

What Is The Expenditure Incurred In Conducting ‘Lok Sabha’ Elections?

security-expenditure-in -J&K

Security Related Expenditure In J&K At An All Time High In 2016-17

Latest on The Logical Indian


Railway Ministry Bans Single-Use Plastic From October 2; Lok Sabha Follows Footsteps


UN Experts Slam Kashmir Communication Clampdown; Refer To The Situation As ‘Collective Punishment’


Oxford Study Reveals Packaged Food, Drinks In India Least Healthy

My Story

My Story: From Growing Up With Constant Pain & Discomfort To Becoming An Adcovate For Disability Rights


Govt’s New Direct Tax Code May Reduce I-T Burden, Simplify Filing Process


‘Give Us Any Small Space In This City To Feed The Poor’: Hyderabad Man Who Feeds 400 People Daily


Stories that deserve attention, delivered to your inbox!

Handpicked, newsworthy stories which deserve the attention of a rational generation.