Big Companies Dropped Letter A, B And O From Their Logos In August To Spread Awareness On A Social Issue

The Logical Indian

September 2nd, 2016

Source: huffingtonpost | Image Courtesy: twimg | huffingtonpost | twimgtwimg

The letters A, B, and O went missing from logos and signs of the biggest companies in the world.

The organization NHS Blood and Transplant and PR agency Engine Group launched the hashtag ’#MissingType’ campaign, asking companies to drop the letters that signify blood types from their logos.

This campaign aimed to warn about the 30% decrease in blood donors over the last decade and to encourage more people to become blood donors for National Blood Week.

The campaign ran from August 16 to August 21, across 21 countries. It also brought together 25 blood services from participating countries including the US, Australia, Singapore, South Africa, Ireland and Canada.

A number of notable companies and landmarks joined the cause.


57b3323b1700009504c737b5


Brands such as Google, Microsoft, Santander, Tesco, and even cities like Amsterdam and Toronto have removed the letters A, B, and O from their logos and landmarks to raise awareness about the importance of blood donation.


6316060-missingtype01-1471982033-650-53c212670e-1472581597


The campaign succeeded: in just 10 days after it launched, a record 30,000 new donors had signed up. Every two seconds someone across the world needs a life-saving blood transfusion.

Share your thoughts..

Related Stories

Facebook Has Launched A New Application To help People Donate Blood In India

This 18-Yr-Old From Bengaluru Is Trying To Ensure That No Life Is Lost Due To Blood Scarcity

Blood Mates: A Facebook Group, Arranging Blood For Emergencies In Kolkata

An App Which Helps To Donate Or Recieve Blood On Time

Blood Waste

6 Lakh Litres Of Blood And Its Components Wasted In India In The Last 5 Years

App For Blood Donations

After Facing Shortage Of Blood For His Relative, This Man Built An App For Fair & Swift Blood Donations

Latest on The Logical Indian

Fact Check

Fact Check: Did UPA Invite Taliban Leader To Speak At Think Fest In 2013?

Editor's Pick

A Common Man Turned Into A Brutal Murderer, Courtesy Social Media

My Social Responsibility

He Is Spending 40% Of His Salary To Run A School For The Children Who Cannot Afford Quality Education

News

Honor-Killing: Death Sentence To 6 Including Father-In-Law For Murdering A Dalit Engineering Graduate

My Social Responsibility

This Tribal Village Is On A Mission To Become The First English Literate Village Of India With The Help Of Their Local Language

News

Why Is The Transgender Community Upset About The Transgender Bill?