Big Companies Dropped Letter A, B And O From Their Logos In August To Spread Awareness On A Social Issue

The Logical Indian

September 2nd, 2016 / 4:46 PM

Source: huffingtonpost | Image Courtesy: twimg | huffingtonpost | twimgtwimg

The letters A, B, and O went missing from logos and signs of the biggest companies in the world.

The organization NHS Blood and Transplant and PR agency Engine Group launched the hashtag ’#MissingType’ campaign, asking companies to drop the letters that signify blood types from their logos.

This campaign aimed to warn about the 30% decrease in blood donors over the last decade and to encourage more people to become blood donors for National Blood Week.

The campaign ran from August 16 to August 21, across 21 countries. It also brought together 25 blood services from participating countries including the US, Australia, Singapore, South Africa, Ireland and Canada.

A number of notable companies and landmarks joined the cause.


57b3323b1700009504c737b5


Brands such as Google, Microsoft, Santander, Tesco, and even cities like Amsterdam and Toronto have removed the letters A, B, and O from their logos and landmarks to raise awareness about the importance of blood donation.


6316060-missingtype01-1471982033-650-53c212670e-1472581597


The campaign succeeded: in just 10 days after it launched, a record 30,000 new donors had signed up. Every two seconds someone across the world needs a life-saving blood transfusion.


Contributors

Written by :

Edited by :

Related Stories

Automobile Sales Dropped By 16%, Car Companies To Cut Down Production; Economists Say Worrying Sign

Andhra Pradesh Cycle Yatra

To Spread Awareness Against Cash-For-Vote, 36-Yr-Old Cycles 2,450 Km In 40 Days

Former Navy Chief Admiral Ramdas Letter

“Stop Hatred Being Spread By Media”: Admiral (Retd) Ramdas Had Warned In His Letter To President Post Pulwama Attack

Uttarakhand Polythene Ban

Uttarakhand Government Imposes Ban On Polythene Bags From 1st August Onwards

Nipah Virus Did Not Spread Through Bats; Bihar, Sikkim Issue Advisory: Reports

This Man Is Making Sanitary Pad Machines To Provide Jobs To Women and Spread Menstrual Awareness

Latest on The Logical Indian

Awareness

Definition Of Kilogramme, Kelvin, Mole & Ampere Changes, India Adopts New Standards For Measuring Units

Awareness

How Votes Are Counted In Indian Elections?

Environment

Remembering Tuticorin Firings: City Mourns Victims Of Anti-Sterlite Protests

News

7-Yr-Old Sperm Whale Found Dead With Stomach Full Of Plastics In Italy

News

Washington Becomes The First State To Approve Composting As An Alternative To Cremation & Burial

News

Arunachal Pradesh MLA, Son Among 11 Others Killed In Ambush; Counter-Insurgency Operation Launched

x

Stories that deserve attention, delivered to your inbox!

Handpicked, newsworthy stories which deserve the attention of a rational generation.