In order to give a fillip to the Indian handloom sector, the government has launched a dedicated e-commerce portal where handloom weavers can directly sell their products to consumers. The website: www.indiahandloombrand.gov.in launched by the Ministry of Textiles also contains the registration details of the sellers by which consumers can verify the authenticity of handloom products.
Features of the website
The website has been launched under the India Handloom brand (IHB) which seeks to give an identity to the unique and legacy handloom products of India like the Banarasi saree and the Kullu shawl. The main features of the website are:
1. A store locator where users can search for products being sold in different regions of the country.
2. A directory of registered sellers which gives the registration numbers of all the enlisted sellers. The consumers can verify the genuineness of the products they are buying by matching the number printed on the product with the number mentioned on the website.
3. A registration portal where handloom weavers can connect with the website and update their products online.
4. A list of empanelled label suppliers from where sellers can obtain certified marks on their products.
Since the website is just launched, all sections do not show information as of now. For instance when we try to see the Product Details in the directory of registered sellers, it only shows the name of the product. It is hoped that gradually all sections of the website are duly updated so that the unique skills of our handloom weavers can be presented to the global consumer base in a comprehensive way.
Advantages of the initiative
Considering that the richness of Indian handloom products and the incredible talent of our weavers get overshadowed by glitzy glamorous brands and corrupt middlemen, such a global platform where buyers and sellers can connect directly is indispensable. If pursued diligently, the Indian Handloom Brand can become a major player in the ever-growing fashion segment around the world. As per economictimes, the online fashion market in India is expected to touch $35 billion by 2020, indicating a huge potential where the IHB can make a mark.
There is another advantage of this initiative. The handloom industry is the second largest employer of rural population in India, and an upliftment of this sector can provide a boon to lakhs of people. However, according to the labour ministry’s 25th quarterly report, there was a monthly decline of 1.15% in employment in the handloom sector between December 2014 and March 2015. In this situation, bringing the large Indian and international consumer-base to the doorstep of the weavers can become a game-changer in the rural economy.
The Logical Indian community applauds this initiative by the Modi govt and hopes to see a major change in the lives of our handloom weavers who can now finally get the fruits of their labour.
– Abhishek Mittal
Even at 76, Pradip Burman, the zestful chairman of Mobius Foundation radiates a contagious enthusiasm when he is talking about sustainability. The environmental crusader, better known to many as the great-grandson of Dabur founder Dr S.K.Burman, has devoted substantial attention towards promoting the concept of sustainability in all aspects of life. He refuses to conform to the convenience and comfort in today’s world which ultimately adds on to the adverse effects of climate change.
Talking to The Logical Indian, Burman emphasised why sustainability as a concept is indispensable for us. “We ought to be aware of what lies ahead of us. Soon we will finish the oil, iron, tin, and coal, and our next generations will be left with nothing. Recycling, banning plastics, stop felling trees for paper… This should become a part of everyone’s lifestyle,” he urges.
Traditional wisdom and modern research
A mechanical engineer from Massachusetts Institute of Technology (MIT), USA, Burman had always nurtured a keen interest in helping the society, as evident from his graduation project of designing a sonic aid for the visually challenged, which detected obstacles in the way using ultrasonic wave signals.
As an executive for the nature-centric company Dabur, Burman has always opted for natural alternatives to solve his everyday problems like taking Ayurvedic medicine to cure his Arthritis. He later launched the veterinary wing for Dabur – Ayurvet – which provides nature-friendly solutions for animal health care.
A patron of the ancient scientific wisdom of India, Burman always hailed the confluence of “traditional knowledge and modern research”, which he advocated as the Ayurvet motto.
As part of the CSR initiative of Dabur, Pradip Burman founded SUNDESH (Sustainable Development Society) which has been tirelessly working for last 25 years in remote villages for uplifting the rural communities in an environmentally sustainable way.
An advocate of sustainability
Burman believes that sustainability is the indispensable mantra for the world at present. Due to uncontrolled utilisation of the planet’s resources by human beings, the world today stands at a juncture of destabilisation. Today the human race has reached the pinnacle of progress but the advancement is happening in a very unsustainable manner.
Through energy-efficient use of everyday essentials like transport, communication, altered habits of diet, clothing and daily living, some crusaders of sustainability try to reduce their carbon footprint. Pradip Burman’s Mobius Foundation is one of the forerunners toward sustainability goals.
Mobius Foundation aims to change the sustainability dynamics
In 2015, Burman paved the way for the start of Mobius Foundation, focused on sustainability. Named after 18th-century German mathematician August Ferdinand Mobius, the famous Mobius strip has an important philosophical significance. The extraordinary shape symbolises balance and union.
Similar is the essence of Mobius Foundation which wishes to enhance the “Reduce, Reuse, Recycle” principle to a widespread basis in India, helping generations to come.
Founder Pradip Burman wishes to achieve notable development in education, population stabilisation and renewable energy projects.
A dream school in the making
At Coorg, Pradip Burman’s Mobius Foundation is constructing the World Environment School, Coorg (WESc) where the curriculum will surpass the boundaries of books and classrooms, with a special focus on hands-on learning in close collaboration with the environment. Amidst the pristine natural beauty of Coorg, the school will nurture young minds to grow up into future green leaders. As of now, the school will be open to teenagers, welcoming students from standards 6 to 12.
Needless to say, World Environment School will be the first-of-its-kind not only in India but also in entire South Asia. The school is expected to start from March 2020.
The school promises to nurture the responsible behaviour of citizens of our future.
The Sustainability Conference of 2019
In 2019, the Mobius Foundation has planned an international conference, on the lines of the celebrated earth summits over the past decade. The 2019 International Conference on Sustainability Education (ICSE 2019) aims to bring together environmental activists, practitioners of sustainable development as well as climate change experts to help develop a sustainability-focused curriculum.
It is surmised that the conference will give a platform to innovative concepts of Sustainability Education including an essential change in the existing education system ensuring a wholesome personal development for a student.
The Sustainability crusader
The Mobius founder strongly believes that it is high time to sprout sustainability awareness among a society drowning in consumerism and unknowingly doing irreparable harm to the planet, every second. The best way to achieve this goal is through education which is available to all. At present, the education system is predominantly career-oriented, making the learners a victim of materialism, and thus, their dreams are also outlined in those colours.
Living beyond the limits
When asked about his wish to attain the age of hundred, he strongly asserts that more than becoming a centurion, he wishes his life and work continue to better the society even in his absence. “I have lived my life. I wish that whatever I start before I go, will continue – for the betterment of my country,” says Mr Pradip Burman.
He is also a trustee of the Climate Reality Project – India (affiliated to Mr. Al Gore of the Climate Reality Project Foundation, USA). Climate Reality Project, India, has been actively engaged igniting the spark and spreading the message of climate change amongst educators, policy makers and civil society. The India branch looks after more than 500 trained Climate Leaders, and more than 900 volunteers spread all over the country.
In his journey, Pradip Burman has been a beacon of hope for millions, motivating many to join the movement for sustainability. We wish he continues his tireless efforts for promoting sustainability awareness and inspire generations to come.