I have to share something that weighs heavily on my heart. Recently, I came across an advertisement on the Delhi Metro that struck a nerve. You see, my beloved mother passed away from breast cancer, and it was a battle that began when she was diagnosed at Stage 4. The irony of it all? At that time, I was a breast surgeon myself.

My mother, in her modesty and love, chose not to tell me about the small lump she had discovered. She thought she could handle it on her own, that it wasn’t worth worrying me over. If only she had spoken up sooner, perhaps things could have been different. This painful experience has shaped my life and my commitment to the early detection and treatment of breast cancer.

When I see ads that sexualize breast cancer, I feel a deep sense of frustration. Breast cancer is the most common cancer worldwide; it deserves our respect and understanding, not sensationalism. I am passionate about this cause because I know firsthand the impact it can have on families.

This October, as we observe Breast Cancer Awareness Month, I urge everyone to support the doctors who are dedicated to preventing unnecessary suffering and loss. The Tamil Nadu health department has made strides by appointing female surgeons, radiologists, and pathologists in government hospitals for those who request them. It’s crucial for patients to feel comfortable and supported in their journey toward health.

Let’s break the stigma surrounding breast cancer. There’s nothing wrong with saying the word “breast” when discussing diagnosis and management. We need to foster an environment where open conversations can save lives. Together, we can make a difference—one voice at a time.

Context

Yuvraj Singh’s YouWeCan foundation faced backlash this week for a breast cancer awareness ad that referred to breasts as “oranges,” sparking outrage on social media. Critics, including journalists and a breast cancer survivor, condemned the metaphor as shameful and insensitive, arguing it undermined serious health discussions. Despite the foundation’s defense of the wording as a “bold creative choice” aimed at sparking conversation, the Delhi Metro ultimately removed the ad for being inappropriate. The incident underscores the importance of sensitivity in health communication.

While ‘orange’ has historically been used as a metaphor for breast, do you think it is not only unnecessary but also dilutes the gravity of the issue? What are your thoughts? Let’s discuss.