Near Mumbai’s Versova beach, close to the cemetery, one can find the city’s best selling Litti-Chokha at just ₹20. I have been visiting the stall, owned by Yogesh, for quite some time now. But our conversation never moved beyond the casual talk.
However, on Tuesday, March 16, when I visited Yogesh’s stall I decided to know more about this person and his story. Yogesh shared that he was from Allahabad and how his family had been reeling from the COVID-19 crisis. He along with his brother had been living in the dream city, striving hard for their dreams, with their stall.
Yogesh had been unable to derive profit after charging such a nominal amount for the dish and hence it was challenging for both the brothers to survive in the city—pay rent and afford food. Therefore, Yogesh’s brother had moved back to their village. Yogesh said that he was planning to shut the stall in a few months since he could not bear the losses anymore.
After listing to the entire ordeal, I enquired if he had listed his stall over food delivery start-up Zomato. The answer was negative but I knew that may be this could help his stall earn an identity as well as fetch adequate sales. While coming back, I had made up my mind to do something about it and had clicked a few pictures of Yogesh and his stall.
Taking on Twitter, I shared Yogesh’s story and requested help from Netizens while tagging Zomato on the post. To my surprise, the tweet went viral garnering more than two thousand likes and being shared by Bollywood actor Manoj Bajpayee.
Taking cognisance of the post, Zomato responded and promised to help Yogesh with the listing procedure.
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