Priyanshu Dwivedi, a freelance writer, resides in Maharashtra's Mumbai. On March 16, he went to his customary stall, near Versova beach, to have Litti-Chokha. Although he has been a regular at the stall, that particular day he decided to engage in a conversation with the vendor, Yogesh, beyond the usual banter. He found out that the Yogesh was facing extreme difficulties in making ends meet. Later, Priyanshu tweeted about the incident and sought help from Zomato to get the stall listed on the platform. The tweet went viral, ending up being shared by the likes of actor Manoj Bajpayee and ultimately triggering a response from Zomato.